Performance Max Campaigns: How To Get Started
Performance Max campaigns were announced in October of 2020 by Google and were in beta phase for a year. In November, the campaigns have started to roll out to all advertisers.
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Google Ads: Leveraging Facebook Audiences
Looking for new levers to pull? Then look no further! One of the beauties of digital marketing is the ability to create seamless cross channel campaigns. Depending on the volume of data your website is generating, there is a vast array of tactics and methods available to target both new customers through prospecting or existing customers through retargeting.
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Scaling Facebook Ads: In A Post iOS 14.5 World
Once you found a working ad (or even ad set), your goal is to scale up ad spend to bring in more revenue for the business. But… How do you scale? What should your process look like? That is what we are going to cover in this post.
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10 Facebook Ad Styles That Convert
Ad formats from video to images and even carousel ads give you lots of ways to present your brand and style. Every brand has access to the same ad formats but we can all present a unique brand style. Here are 10 ad styles that convert on paid social.
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Google Shopping’s Invisible SKU Phenomenon
Are only some of your SKUs getting impressions within your Google shopping campaign? Learn a few ways you can make sure all your SKUs are getting visibility in your shopping campaigns.
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Facebook Ad Account Testing
The biggest mistake most brands make is not testing enough in their ad accounts. What works today, may not work tomorrow or next month or even next year. Resting on your laurels is the fast way to see your ad account performance tank over time. With that in mind, were’ going to teach you how and what to test in your Facebook ad account.
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14 Sites That Accept CBD Advertising
CBD, cannabis, and psychedelics advertising is picking up as consumers buy more products containing them. However, the advertising options are limited, so here are the best places to advertise them right now.
220 Google Ads Scripts to Improve Your Search Ads
We are huge fans of automation and scripts at the agency. Since we work on a lot of ecommerce and director-to-consumer brands, we wrote a post about our favourite scripts for ecommerce. Read the post if you want to know how to install a script in 15 minutes or less.
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How About a Taste? Scaling Customer Acquisition through Product Sampling
The hardest part of growth is getting a new customer to buy your product over a competitor. Learn about 6 brands across food, health and skincare who are using sample packs and taster boxes to scale their customer acquisition with first time purchasers.
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3 Ways to Source Creative for Facebook Ads that Won’t Break the Bank
It’s no secret that the key to high converting and profitable Facebook ads is creative.
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