Account Audit Playbook

Looking for a custom written Google Ads audit?

Our account audit playbook is written with your business in mind, based on your future goals. We include practical recommendations, opportunities and areas for improvement that we know will take your business to the next stage of growth. Our in-depth playbook is written for your specific business and scenario.

Playbook Deliverables

When we go through and perform an audit on your ad account and Google Analytics account, we look at everything. This includes your account & campaign settings to your rules, audiences and conversion/analytics tracking.

Our account audit playbooks covers the following work:

Review your ad account, Google Merchant Center and Google Analytics setup to make sure it’s up to our agency standards
You get a custom written report on our findings with list of recommendations, opportunities and areas of improvement
60 minute call to walk through everything together as a team

The audit usually takes 3 – 5 business days, depending on the size of your ad account, number of countries and your ad spend level for the year. Our paid audits take this long because we want to confirm that everything is set up to our standards to ensure nothing is broken when someone converts on your site.

Brands We Have Done Audits For…

What’s included in your Playbook?

We always look at the following in our ad account at minimum:

Growth:

Campaign Types: Search, Shopping, Performance Max, YouTube, and Discovery
Campaign Structure & Setup
Growth Opportunities & Areas of Improvement
Optimization Framework

Shopping:

Shopping Feed Audit
Shopping Feed Optimization Opportunities
SKU Optimization
Shopping Feed Recommendations

Keyword:

Keyword Selection
Negative Keywords & Lists Setup
Match Type Usage

Audiences:

Audience Setup
1st Party Data Usage
Audience Audit & Recommendations

Creative:

Ad Copy Usage
Images & Video Usage
Creative Audit & Recommendations

Bidding:

Budget Distribution
Optimal Bidding
Bid Strategy Selection

Settings:

Account Settings
Conversion Tracking
Scripts & Rules

Google Platforms:

Google Merchant Center Setup
Google Analytics Setup

We put shopping feeds high on our list because 9 out of 10 times we find that brands can get the biggest boost in performance by improving their shopping feed and what their shopping ads rank for.

3 Reasons We Do A Deep Audit:

Taking this time allows us to:

Gain the best possible understanding of the history and activity of an ad account is paramount. We can all forget a crucial detail, so we make sure to look at the last 12 months of data and make sure we have the best understanding of what has been going on.
Share a list of questions, recommendations and comments for your team to make sure you fully understand what is going on.
Provide you with a list of opportunities and areas for improvement in the account that may not have been put in place.

No two companies are the same. We really dig deep and create the best possible playbook designed to set your business and team up for success for years to come.