CBD, cannabis, and psychedelics advertising is picking up as consumers buy more products containing them. However, the advertising options are limited, so here are the best places to advertise them right now.

CBD, cannabis and psychedelic advertising is the hot place to focus on as an industry. This post won’t cover having a blog, growing a newsletter audience, affiliate marketing, doing SEO and trying to build a community around your brand, products and company. We also won’t be covering influencer marketing.

The big issue is Google, Amazon, Facebook / Instagram won’t let you advertise these products right now. Snap will let you run CBD/Cannabis products though, barring you are in Canada or a country where it is approved. Since CBD, or more so THC, is not approved in the United States federally, you can not use Snap ads there.

We’re gonna cover Snap brifely, but we have some other options where you can market this category of products. That way, you can get sales for your CBD, Cannabis and Psychedelics products and grow the business. We have seen success on these sites over the years with different brands and products.

Snap

As we said about, you can advertise on Snap, BUT this is a constantly moving target as it pertains to ad policy guidelines at Snap. Check out our Snap Ads Guide for how we think about running ads, plus all the information you need to get setup.

$1,000 Snap Ad Credit

Sign Up For Your Ad Account

Get $1,000 in Snap Ad credit when you sign up for a brand new ad account and you first spend $1,000 dollars in ads. You do need to spend $1,000 in advertising of your own money before you get the ad credit.

TikTok

Depending on what you sell and were you are based, you can sell CBD on TikTok:

J. Hemp & CBD Products advertising promotes hemp and topical CBD products that may be allowed subject to additional restrictions. Advertisers are responsible for ensuring that their ads follow local laws of the target country. Ads promoting hemp products are currently not supported via self-serve.

Smaller Sites & Blog

This is a hard one and there isnt’t a central spot to find a list of blogs to advertise on. Think about where your customers are and how they spend their time online. That is where you want to buy ads. If I was in Canada, I would look at sites like BlogTo and Daily Hive.

You can also use SparkToro to find out who is talking about your industry and see if those people have blogs or sites to advertise on. There is leg work up front but it pays off when you have a targeted list to advertise on.

Native Advertising

Taboola and Outbrain are the two biggest content networks out there. As the merger of the two sites goes forwards, it may be the best spot to run content marketing ads for CBD products. You can also look at Field Test, Kush Click, and Healthy Ads.

Podcasts

Also a bit of leg work, but you can test out podcast advertising and see how it works. A lot of brands use it only for awareness but that does not mean you can get someone to convert off hearing your head.

Adult/Porn Sites

The porn industry, from a tech POV, are usually ahead of the curve. Using Trafficjunky, which owns Pornhub and other xxx sites, to run ads for your product is worth a test. If you are going into an industry that is already looked down on by the major ad networks, you might as well test advertising on porn sites.

Display/Banner Ads and DSPs

Sites like Iron Pulley, Ripe Media and others are accepting banner ads for CBD brands. You can also check out Traffic Root, and Mantis Ad for DSP solutions.

Conclusion

This is a jumping off point if you have a CBD product and want to run advertising for it. At the end of the day, this is a fairly new category that will see a lot of new guidelines, restrictions, and definitely some legislation to help guide its future. Much will change as time progresses, keeping on top of it is truly the best course of action, but we hope this helped a little.

We’ll catch y’all next time.