Your Google Ads dashboard says your campaigns returned 6x last month. Meta says its campaigns returned 4x. Add up everything each platform claims credit for and you’ve apparently generated more revenue than your Shopify store actually recorded. Every marketer who has managed more than one channel has run into this, and in 2026 the problem is getting worse, not better.
Read More
Your Shopify conversion tracking could completely break on August 26, 2026. If you have been ignoring that urgent yellow warning banner at the top of your dashboard, the final countdown is officially on.
Read More
If you manage Google Ads for a Shopify store using multiple markets, there’s a good chance you have a tracking problem you don’t know about.
Read More
If you manage Google Ads accounts long enough, you will eventually receive an email from a Google representative to schedule a complimentary call.
Sometimes these calls are useful, but often they are not.
The reason is simple – not all Google Ads reps are the same. Understanding who you’re speaking with makes it easier to decide whether their advice is worth considering.
Read More
There was a time when bidding on your own brand terms in Google Shopping felt unnecessary. If someone searched your brand name, your products would show up. You owned that space. Spending budget to compete for your own customers felt like paying rent in a house you already owned.
Read More
Google Merchant Center just became even more useful for brands looking to manage what information Google users for them across search. Enter Brand Management.
I don’t think this just applies to PPC but it sounds like SEO is also impacted too. This means even enerative experience optimization (GEO) would likely be at place.
Read More
Over the past few years, server‑side tracking has quietly shifted from a “nice to have” into something much closer to table stakes. Between browser privacy changes, signal loss, and increasingly opaque attribution models, relying purely on client‑side tags is starting to feel like flying blind.
So when Microsoft Advertising opened a closed beta for Conversions API via Stape, we raised our hand almost immediately.
Read More
Shopify just launched their 2026 Winter edition for updates to their platform: backend, frontend, retail, hardware and online over all. One feature, Rollout, let’s you run a/b tests on Shopify natively.
Read More
If you run a B2B company and you’re still treating Microsoft Ads as an afterthought, you’re leaving money on the table. While most marketers obsess over Google and Meta, some of the highest-quality B2B leads and purchases are happening on Microsoft’s ad network, often at a fraction of the cost.
Read More
A/B test your product title and images in your shopping feed. This got teased at Google Marketing Live 2025 but I some how missed it this year.
This is a pretty big update as it has been the one ask everyone from business owners to marketers to agency side people have been wanting to do. Even clients have been asking if they can takes two images against each other.
Read More
If you’ve ever pulled a placement report and thought, “Wait a minute… why are my ads showing in random mobile apps? I excluded those!”, you’re not alone. This is one of the most frustrating quirks of Google Ads, especially if you care about brand safety and wasted spend.
Read More
Google Ads Experiments can help you discover whether your campaign would perform better if you were using a different bid strategy or maybe a new set of creatives. In the fast-evolving world of Google Ads this in-built testing feature is one of the easiest ways to test campaign changes and improve your campaigns over the long run.
Read More