Why Your Shopify Store Is Sending The Wrong Item IDs to GMC
If you manage Google Ads for a Shopify store using multiple markets, there’s a good chance you have a tracking problem you don’t know about.
Read More
A Comprehensive Guide to Google Ads Reps: Types, Motivations, and How to Work With Them
If you manage Google Ads accounts long enough, you will eventually receive an email from a Google representative to schedule a complimentary call.
Sometimes these calls are useful, but often they are not.
The reason is simple – not all Google Ads reps are the same. Understanding who you’re speaking with makes it easier to decide whether their advice is worth considering.
Read More
Why Brand Shopping Campaigns Are No Longer Optional (And How to Automate Them)
There was a time when bidding on your own brand terms in Google Shopping felt unnecessary. If someone searched your brand name, your products would show up. You owned that space. Spending budget to compete for your own customers felt like paying rent in a house you already owned.
Read More
Google Merchant Center: Brand Management
Google Merchant Center just became even more useful for brands looking to manage what information Google users for them across search. Enter Brand Management.
I don’t think this just applies to PPC but it sounds like SEO is also impacted too. This means even enerative experience optimization (GEO) would likely be at place.
Read More
Implementing Microsoft’s Stape Beta: What the Official Guides Miss
Over the past few years, server‑side tracking has quietly shifted from a “nice to have” into something much closer to table stakes. Between browser privacy changes, signal loss, and increasingly opaque attribution models, relying purely on client‑side tags is starting to feel like flying blind.
So when Microsoft Advertising opened a closed beta for Conversions API via Stape, we raised our hand almost immediately.
Read More
Shopify Editions Winter 2026: Rollout
Shopify just launched their 2026 Winter edition for updates to their platform: backend, frontend, retail, hardware and online over all. One feature, Rollout, let’s you run a/b tests on Shopify natively.
Read More
Why Microsoft Ads Quietly Outperforms Google for B2B Brands
If you run a B2B company and you’re still treating Microsoft Ads as an afterthought, you’re leaving money on the table. While most marketers obsess over Google and Meta, some of the highest-quality B2B leads and purchases are happening on Microsoft’s ad network, often at a fraction of the cost.
Read More
Google Merchant Center’s Product Data Experiments
A/B test your product title and images in your shopping feed. This got teased at Google Marketing Live 2025 but I some how missed it this year.
This is a pretty big update as it has been the one ask everyone from business owners to marketers to agency side people have been wanting to do. Even clients have been asking if they can takes two images against each other.
Read More
Why Google Ads Still Shows Your Ads in Mobile Apps (Even When You Exclude Them)
If you’ve ever pulled a placement report and thought, “Wait a minute… why are my ads showing in random mobile apps? I excluded those!”, you’re not alone. This is one of the most frustrating quirks of Google Ads, especially if you care about brand safety and wasted spend.
Read More
Google Ads Experiments in 2025: How do they work & when to use them
Google Ads Experiments can help you discover whether your campaign would perform better if you were using a different bid strategy or maybe a new set of creatives. In the fast-evolving world of Google Ads this in-built testing feature is one of the easiest ways to test campaign changes and improve your campaigns over the long run.
Read More
How to Handle Search Themes in Dual Performance Max Campaigns
Running two Performance Max campaigns one with a feed and one without seems like a smart way to cover more ground. But if you’re not careful, you can end up cannibalizing your own traffic or muddying intent signals.
Here’s how to think about search themes across these two PMax campaign types, and how to keep them working with each other instead of against.
Read More
A Technical Guide to Performance Max Reporting
This guide provides a technical overview of the reporting and management features currently available within Google’s Performance Max campaigns. The guide is intended for brands who require a data-focused understanding of PMax functionality to drive strategic decisions.
Read More