Launching Brand Search Campaigns with Generic Brand Terms
Are you struggling to generate Ad revenue from Brand Search campaigns? Perhaps your brand name is generic, or shared with another business in a different vertical.
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How to Advertise on YouTube Shorts in 2024
Over the past few years there has been a dramatic shift towards short form video across all social media platforms with YouTube being no exception with the introduction and heavy push of YouTube Shorts. Until recently it was not possible to advertise exclusively on YouTube shorts without workarounds or hacks but that changed in Q4 of 2023 when Google Introduced a simple tick box to advertise on YouTube Shorts, if you know where to find it.
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Shopify’s Checkout Extensibility Upgrade Next Steps
Checkout Extensibility enables Shopify Plus users to create checkout customizations that are built into apps.
Highly beneficial if you are looking to enhance your checkout with added functionality, grow conversions, increase average order value etc etc.
Sounds great, but like any roll out there are issues. If you’re a Shopify Plus customer you may already be well aware of this upgrade, but so far Shopify hasn’t sent much in the way of notification to its users. This reminds me of Google’s tenuous sunsetting of Universal Analytics (Hopefully you’ve heard about that by now too!).
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Performance Max for Marketplaces
Google has just launched a new campaign type called Performance Max for Marketplaces. It allows you to send traffic from Google right to your Amazon marketplace.
Other marketplaces are available but Google doesn’t list which marketplaces those are. Since Amazon is the largest marketplace in many countries it operates in, it would make sense for Amazon to be one marketplace available.
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PPC during a Website Migration
Navigating a website migration is always a complex task for everyone involved and it is important that PPC does not get forgotten. Through experience this can be the case due to the stresses on development teams, new platforms and SEO migration focuses.
We won’t stake the claim that PPC is more important than those during a website migration, it definitely isn’t. However there are some easy steps to ensure that PPC is not only a focus but also contributes to the new site.
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Implementing Stape.io Server-side Tracking: Lessons Learned
Google recently announced they are phasing out third-party cookies, which has many people worried about the future state of their Google Ads tracking.
One of the solutions being talked about a lot is server-side tracking, which we discussed in further detail in this blog post.
Following on from this article I decided to implement server-side tracking myself using Stape.io.
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Google Ads Keywords in 2024
Keywords and Keyword Research is aspect of Google Ads that has been around since the beginning, but is ever changing with the introduction of automation and dynamic search ads. They can be confusing to understand with the difference between match types but one thing has remained true since the start, without the right keywords your campaigns will falter.
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How To Implement Server-Side Tagging
If there’s one thing that’s on our mind going into 2024 (and beyond) it’s tracking. With Google’s recent announcement about disabling third-party cookies for 1% of Chrome users there is never a better time to start preparing for a cookieless future.
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Performance Max Search Themes Beta The Rundown
Performance Max is on the move again with a new feature to run alongside Asset Group Audience Signals. In Google’s words it provides you with an easy way to guide Performance Max to serve on placements that you may not be reaching yet.
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Google Shopping Attributes: Price, Sale Price, and Sale Price Effective Date
The first thing most people do when shopping online is to check out prices. If a store has low prices compared to competitors, people tend to buy from that store.
Price is a required shopping feed attribute and a ranking factor in Google Shopping campaigns.
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The ID Attribute: Your Product’s Unique Identifier in Google Shopping
Each product in your Google Shopping feed needs a unique ID to distinguish it from other stock keeping units (SKUs). Google uses this ID to identify and track product performance across different channels. This attribute is mandatory for every product in your shopping feed.
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How To Make Google’s Performance Max Work For Ecommerce Brands
Google unveiled Performance Max campaigns back in November 2021, a controversial move to say the least, leaving many people frustrated and angry. But the move wasn’t out of line with the way Google operates it’s advertising business.
Many people were left scratching their heads, why launch a seemingly unfinished product? Completely replacing the already successful product in Smart Shopping?
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