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A Guide to GTINs

When creating a high quality product feed many different considerations have to be made depending on the types of products/brands you are advertising. For this article we are going to be focusing solely on a products best unique identifier, the GTIN.

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How To Structure Your Shopping Campaigns

Are you new to e-commerce PPC and wondering how to go about structuring your Shopping campaigns? Today we’ll discuss Shopping campaign structures for different scenarios and determine the best possible structure for the respective scenario.

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What the Future Holds For Paid Media

Future Outlook

When I search “is there a future for paid media specialists?” most of the results highlight one big trend on everyone’s mind right now, automation.

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Your Guide To Enhanced Conversions

Cookie depreciation has been a hot topic in the PPC world. Browsers like Mozilla Firefox, Safari, and Brave already have restrictions on third-party cookies, and Google has also announced that it will phase out third-party cookie tracking by 2023.

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Google Shopping Campaign Trends 2022

For those new to the Google Shopping game we thought it would be helpful to provide some context on how we got to where we are now with Google Shopping. This post primarily compares a large anonymous dataset from 2020 to 2021. Giving us the ability to accurately highlight key trends for 2022.

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Facebook Ad Creative on Autopilot: How to Perform a Creative Sprint

If you want to have Facebook ad success, you cannot neglect the importance of having fresh creative coming into your ad account. What isn’t covered most of the time, is how to actually GET creative. It’s one thing to say “get new creative for us to test” and another thing to actually procure said creative.

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How to Audit your Facebook Ad Creative

Managing Facebook ads can be exhausting. It’s one thing when you’re only managing 1 or 2 ads but when you’re responsible for multiple ads within different ad sets and campaigns, it really takes a toll on you.

With this knowledge we’ve come up with a guide to show you how to audit your Facebook ad creative. That way, you can maximize your profits and level up your ad game.

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Youtube Ads Guide

Ads on Youtube might be one of the best and underused ways of reaching your target audience. They can be immensely successful at increasing brand awareness and driving customers to make a purchase!

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