How should you structure your search campaigns when using responsive search ads (RSAs)? We cover all the ins and outs of RSA campaigns to put you on the road to success, plus learn why SKAG is dead and you should be using STAG.Read More
Are you new to e-commerce PPC and wondering how to go about structuring your Shopping campaigns? Today we’ll discuss Shopping campaign structures for different scenarios and determine the best possible structure for the respective scenario.Read More
Cookie depreciation has been a hot topic in the PPC world. Browsers like Mozilla Firefox, Safari, and Brave already have restrictions on third-party cookies, and Google has also announced that it will phase out third-party cookie tracking by 2023.Read More
For those new to the Google Shopping game we thought it would be helpful to provide some context on how we got to where we are now with Google Shopping. This post primarily compares a large anonymous dataset from 2020 to 2021. Giving us the ability to accurately highlight key trends for 2022.Read More
If you want to have Facebook ad success, you cannot neglect the importance of having fresh creative coming into your ad account. What isn’t covered most of the time, is how to actually GET creative. It’s one thing to say “get new creative for us to test” and another thing to actually procure said creative.Read More
Managing Facebook ads can be exhausting. It’s one thing when you’re only managing 1 or 2 ads but when you’re responsible for multiple ads within different ad sets and campaigns, it really takes a toll on you.
With this knowledge we’ve come up with a guide to show you how to audit your Facebook ad creative. That way, you can maximize your profits and level up your ad game.Read More