Navigating a website migration is always a complex task for everyone involved and it is important that PPC does not get forgotten. Through experience this can be the case due to the stresses on development teams, new platforms and SEO migration focuses.

We won’t stake the claim that PPC is more important than those during a website migration, it definitely isn’t. However there are some easy steps to ensure that PPC is not only a focus but also contributes to the new site.