It’s no secret in the modern ecommerce landscape that one of the most valuable assets a business has is data, in a post GDPR world where consumer privacy is at an all time high the collection of first-party data is critical to ongoing success and growth. As we approach holiday season and notably Black Friday, consumers are on the hunt for great deals for products they’ve probably had on a list all year so a lot of the work is done already. We just need to capture that email address and ensure they’re purchasing from you when the sales hit .