Salary Surveys

PPC Salary Survey 2020. This salary survey was open to all digital marketing professionals around the world. The data was collected in February 2020.
We had 857 responses coming from the United States, United Kingdom, Germany, Netherlands, Canada, Australia & New Zealand.

We had 857 responses this year that made it into our report….a ~32% increase YoY from the 579 responses that made it into the report last year. About 70 additional responses that didn’t make it into this report because of duplications, not filling out a salary or not putting down a location.

Putting down worldwide as your location defeats the purpose of this report. Also countries with only one or three responses are not in this report. Come on Singapore… you are so close every year. I know you have a strong scene like Scotland. Thank you for everyone who filled this out and helped spread the word.

Companies make salary a black box affair and that doesn’t help anyone in the marketing industry. Our founder, Duane Brown, has been told more than a few times not to discuss what he was making with others on the marketing team… everyone was contracted out at a different salary. Learning what the industry pays your colleague or that new junior hire means that none of us are leaving money on the table. This knowledge is helpful when you get a promotion at work or decide to start applying for your dream job.

Salaries should be more open and if the industry won’t help, then we need to help ourselves. Each February we ask the industry to tell us what their gross salary was in the preceding calendar year. We then aggregated the results in March for everyone to see and keep this 100% transparent.

I hope this helps you get a raise this year. Thanks again everyone. Hard to image how far we have come in 5 years….when we started in 2016.

Salary Survey Report 2020

You can view past years: 2016, 2017, 2018 and 2019.

Some Notes

  • 15 for USA and 10 for rest of world is the bar we use to show a country/region of the world. We started using this last year to help make reporting easier
  • Our top five countries were the United States, United Kingdom, Canada, Netherlands and Germany. Australia moved to 6th place this year after being 4th for the last 4 years.
  • Scotland, Nordic region, Manchester, Vancouver (Canada), Amsterdam, and Berlin all got their own slide this year for the first time!
  • Austin, Texas seems to be punching above their weight right now….take that to mean what you will
  • Some people live in one city/country and get paid in USD/CAD/EURO… I did some currency conversion to group data. All noted in each country section
  • I’ll say it again, some people have 1-3 years experience in paid but having been working for 8-10+ years, thus they can skew salaries higher.
  • Some people include their bonus in their salaries as well I imagine. This can make their salary higher then someone who might not have. Hence why we try to use the median salary across all reports
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