Salary Surveys

PPC Salary Survey 2022. This salary survey was open to all digital marketing professionals around the world. The data was collected in February 2022.
We had 715 responses coming from Australia & New Zealand, Canada, United States, India, United Kingdom,
Netherlands and other countries across Europe.

We had 715 responses that made it into our report this year. Someone made a comment that they don’t think everyone realizes that this report is 100+ slides. Last year I went alphabetical for the order we show countries/regions and will continue that this year.

Companies make salary a black box affair and that doesn’t help anyone in the marketing industry. Our founder, Duane Brown, has been told more than a few times not to discuss what he was making with others on the marketing team… everyone was contracted out at a different salary. Learning what the industry pays your colleague or that new junior hire means that none of us are leaving money on the table. This knowledge is helpful when you get a promotion at work or decide to start applying for your dream job.

Salaries should be more open and if the industry won’t help, then we need to help ourselves. Each February we ask the industry to tell us what their gross salary was in the preceding calendar year. We then aggregated the results in March for everyone to see and keep this 100% transparent. I hope you find this helpful.

Salary Survey Report 2022

You can view past years: 2016, 2017, 2018, 2019, 2020 and 2021.

Some Notes

  • The last slide for most regions has a 5 Year Trending median salary chart. This was a new slide we added last year.

  • 20 for USA and 10 for rest of world is the bar we use to show a country/region of the world. We started using this three years ago to help make reporting easier. This includes showing a city, province, state for a country/region.

  • India made it into the deck for the first time last year. Now they are joined by Asia and South America as each got a slide for the 1st time. I realized Asia could have gotten a slide last year, so I updated the 2021 deck to reflect this.

  • Our top four countries were the United States, United Kingdom, Canada, and Netherlands. Shout out to the Netherlands for holding down their 4th place finish again. They are punching above their weight class and continue to attract company HQs who need talent

  • I’ll say it again, some people have 1-3 years experience in paid but having been working for 8-10+ years, thus they can skew salaries higher.

  • Some people include their bonus in their salaries as well I imagine. This can make their salary higher then someone who might not have. Hence why we try to use the median salary across all reports

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