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October 23, 2023

Taking Advantage of Black Friday for First Party Data Collection

It’s no secret in the modern ecommerce landscape that one of the most valuable assets a business has is data, in a post GDPR world where consumer privacy is at an all time high the collection of first-party data is critical to ongoing success and growth. As we approach holiday season and notably Black Friday, consumers are on the hunt for great deals for products they’ve probably had on a list all year so a lot of the work is done already. We just need to capture that email address and ensure they’re purchasing from you when the sales hit .

October 4, 2023

The Loyalty Program Attribute: How To Deploy It In Google Shopping

The loyalty program attribute lets you set up loyalty points and special shipping rates in Google Merchant Center. When you add this attribute to your shopping feed, it can help Google accurately represent the benefits of your loyalty program across its properties.

September 21, 2023

Unleashing the Power of MPNs in Your Ecommerce Shopping Feed

A Manufacturer Part Number (MPN) is a unique product identifier assigned by a manufacturer to each distinct product. It is usually 1-70 characters long and made up of a series of alphanumeric and unicode characters.

August 27, 2023

How To Setup The Installment and Subscription Cost Attributes In Your Shopping Feed

Installment and Subscription Cost are optional shopping feed attributes. They can help you promote your products to customers, and they only apply to specific types of inventory.

August 25, 2023

Supercharge Your Amazon Ads: 6 Essential Tools for Marketplace Growth

In the ever evolving world of Amazon Ads, the key to unlocking marketplace revenue growth lies in strategic planning, data-driven insights, and efficient campaign management. Thankfully, there’s a suite of powerful tools designed to empower Amazon sellers and advertisers to optimize their ad campaigns, enhance customer engagement, and drive revenue growth. In this blog post, we’ll delve into six indispensable tools tailored specifically for Amazon ads that can power your success.

July 20, 2023

Product Type: The Unofficial 6th Custom Label

Google’s Product Type for your shopping feed doesn’t get a lot of attention. It’s often overlooked and under invested in by people managing the shopping feed. A lot of people mix up Product Type and Google’s Product Category… they are similar but not the same attribute.

July 20, 2023

How to Create a SAAS Landing Page That Converts?

A great landing page can mean more conversions, and revenue for your business. It can also lower your customer acquisition costs, which means fewer frowns all around.

June 30, 2023

Shopping Feed Attributes: Availability and Availability Date

Availability is a Google Shopping Feed attribute. It tells Google whether an item in your shopping feed is currently available for purchase. This attribute is required for all products.

June 28, 2023

5 Steps to Maximize Revenue During Amazon Prime Day

Are you ready for Amazon Prime Day? Your customers certainly are, so how can you ensure to meet their demands while maximizing the benefit to your business? To guide you in the right direction I’ve prepared five essential steps to help you maximize your efforts during this highly anticipated shopping event.

June 17, 2023

Using Product Ratings to Stand Out from Competition

Most customers rely on reviews to make a decision about what to purchase online. You can increase your sales and revenue through Google’s Product Ratings program.

May 12, 2023

A Guide to Merchant Center Programs

Some PPC advertisers often overlook Merchant Center programs when they are setting up their Google Merchant Center account and their shopping feed. These programs can be the key to success on Google Shopping if used wisely.

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