Blog

March 15, 2022

Why hiring an agency vs an in-house person is the wrong question (and what questions to ask)

Should I hire an ad agency or get someone in-house?

This is a common question we get at our agency. You see it all the time on places like Reddit and other forums. Which path you decide to take doesn’t really matter. No, really!

Duane Brown

February 24, 2022

Snapchat Ads: How to Handle iOS 14.5

At this point there’s no avoiding it. iOS 14.5 was introduced in April of 2021 and it has severely impacted the online advertising space. It’s changes affected all paid ad platforms. We took a look at Snapchat’s iOS 14.5 guide and have broken it down to provide you with actionable steps to navigate the platform post update. So whether you’re a seasoned Snapchat advertiser or looking to launch on Snapchat for the first time, there’s something for you here. Here, you’ll also find some of our insights as an agency, that we hope are helpful.

Duane Brown

January 31, 2022

Outsmart the Competition in Google Search

Are you a new brand in a highly competitive ecommerce space advertising with Google Ads? Getting traffic doesn’t seem to be a problem, but non-brand search campaigns just won’t convert.

Bradley Williams

January 25, 2022

How to Verify your Domain on Facebook with a Shopify Store

If you are running Facebook ads to your Shopify store, then your domain needs to be verified on Facebook! Domain verification was a concept introduced by Facebook around January of 2021, and was part of a response to the impending effects of iOS 14.5. The update impacted how Facebook could receive conversion events from the Facebook pixel and as a result, ad performance and tracking were expected to be limited. All of this created roablocks aplenty in regards to marketing efforts.

Duane Brown

December 11, 2021

YouTube Ads: Two Ways To Target Your Competitor’s Customers

Whether it’s TV, radio, or magazine ads, conquesting is not a new phenomenon in the advertising world. Using Google Ads for conquesting can be just as effective, if not more so, than traditional advertising methods.

Raima Jamil

November 11, 2021

Performance Max Campaigns: How To Get Started

Performance Max campaigns were announced in October of 2020 by Google and were in beta phase for a year. In November, the campaigns have started to roll out to all advertisers.

Raima Jamil

November 3, 2021

3 Ways to Source Creative for Facebook Ads that Won’t Break the Bank

It’s no secret that the key to high converting and profitable Facebook ads is creative.

Duane Brown

October 15, 2021

Google Ads: Leveraging Facebook Audiences

Search Audience + Social Audience = Revenue $$$

Looking for new levers to pull? Then look no further! One of the beauties of digital marketing is the ability to create seamless cross channel campaigns. Depending on the volume of data your website is generating, there is a vast array of tactics and methods available to target both new customers through prospecting or existing customers through retargeting.

Bradley Williams

September 21, 2021

Scaling Facebook Ads: In A Post iOS 14.5 World

Once you found a working ad (or even ad set), your goal is to scale up ad spend to bring in more revenue for the business. But… How do you scale? What should your process look like? That is what we are going to cover in this post.

Duane Brown

August 10, 2021

10 Facebook Ad Styles That Convert

Ad formats from video to images and even carousel ads give you lots of ways to present your brand and style. Every brand has access to the same ad formats but we can all present a unique brand style. Here are 10 ad styles that convert on paid social.

Duane Brown

July 26, 2021

Google Shopping’s Invisible SKU Phenomenon

Are only some of your SKUs getting impressions within your Google shopping campaign? Learn a few ways you can make sure all your SKUs are getting visibility in your shopping campaigns.

Duane Brown

May 31, 2021

Facebook Ad Account Testing

The biggest mistake most brands make is not testing enough in their ad accounts. What works today, may not work tomorrow or next month or even next year. Resting on your laurels is the fast way to see your ad account performance tank over time. With that in mind, were’ going to teach you how and what to test in your Facebook ad account.

Duane Brown

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