A/B Testing With Supplemental Feeds
Find out how to make changes and additions to your Shopping feed on the fly using supplemental feeds. Plus, a bit additional material on how you can even run a/b tests with your feed too.
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Google Shopping Is_Bundle Attribute: How To Use It To Increase AOV
Are you combining your own products and creating a bundle for your ecommerce store? If so, then you need to use the “Is_Bundle” and tell Google what is in the bundle for your shopping feed.
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Facebook Ad Library For Ecommerce Brands
Are you using Facebook’s Ad Library? It’s such a great research tool to see what competitors are doing with their ads across Facebook and Instagram. I’m dubbing it your new secret weapon to win market share.
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Setting Up Google Merchant Center Promotions
Google Merchant Center Promotions is a free feature that lets any ecommerce brand use sales promotions on Google Shopping campaigns. Your promotions can include 15% off, free shipping or a $$/dollar discount. Lets walk through how to use this feature to drive sales.
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Discovery Ads: Getting Started With Your First Campaign
Are you using the latest feature from Google: Discovery Ads, beccause you should be. Get in on this beta and beat out your competitors.
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Utilizing Custom Labels for Google Shopping Campaigns
Why are you not using custom labels? They can turn an average campaign around, and help manage and scale your Google Shopping campaigns. We are going to get into what some of our favourite custom labels are that go beyond the basics.
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Use Supermetrics To Build A Paid Media Report
We love using Supermetrics to help with reporting on paid media spend and performance for our clients. We thought we would show off one of our basic templates in Google Sheets today.
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What is Google’s B2B Targeting Beta?
Maxed out on LinkedIn? Don’t find success on Facebook with get your B2B ads. There is a new, or maybe old, kid on the block doing B2B marketing. We call them Google and they are testing out a new option to target B2B audiences on the ad platform.
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Make Money Launching A Kickstarter Campaign
Getting started on Kickstarter has not gotten any easier after its launch 10 years ago. You need to have the right idea, resources and plan to make your next project a success. Remember you’re selling an idea as much as your product. So, how do you launch your next Kickstarter?
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How Instagram Shopping is Changing the Game as a Social Media Marketplace!
Instagram is changing the shopping game. Instagram is the one platform that keeps on trying to reinvent itself like Madonna does every few years. Are you ready for what comes next?
Google Analytics Account Audit
Data is worth its weight in gold. Making sure you regularly audit your Google Analytic account can be the difference between making money and going out of business. Follow along as I walk you through our process for auditing a GA account.