Are you using Facebook’s Ad Library? It’s such a great research tool to see what competitors are doing with their ads across Facebook and Instagram. I’m dubbing it your new secret weapon to win market share.
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Google Merchant Center Promotions is a free feature that lets any ecommerce brand use sales promotions on Google Shopping campaigns. Your promotions can include 15% off, free shipping or a $$/dollar discount. Lets walk through how to use this feature to drive sales.
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Are you using the latest feature from Google: Discovery Ads, beccause you should be. Get in on this beta and beat out your competitors.
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Why are you not using custom labels? They can turn an average campaign around, and help manage and scale your Google Shopping campaigns. We are going to get into what some of our favourite custom labels are that go beyond the basics.
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We love using Supermetrics to help with reporting on paid media spend and performance for our clients. We thought we would show off one of our basic templates in Google Sheets today.
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Maxed out on LinkedIn? Don’t find success on Facebook with get your B2B ads. There is a new, or maybe old, kid on the block doing B2B marketing. We call them Google and they are testing out a new option to target B2B audiences on the ad platform.
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Getting started on Kickstarter has not gotten any easier after its launch 10 years ago. You need to have the right idea, resources and plan to make your next project a success. Remember you’re selling an idea as much as your product. So, how do you launch your next Kickstarter?
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Instagram is changing the shopping game. Instagram is the one platform that keeps on trying to reinvent itself like Madonna does every few years. Are you ready for what comes next?
Data is worth its weight in gold. Making sure you regularly audit your Google Analytic account can be the difference between making money and going out of business. Follow along as I walk you through our process for auditing a GA account.
We recently helped our retail client build up their website and expand their revenue. Learn what option I gave them where they can showcase new arrivals, push specific product and boost overall revenue.
Have you ever thought, “How can I maximize ROAS in Google Shopping by means other than optimizing bids and negative keywords?” Figuring out how not to over bid on lower priced items and eliminate wasted spend is key.
