Path Length Report in Google Analytics
The Path Length report in Google Analytics is going to help you understand how long it takes for someone to convert on your website. Having that knowledge can help you run better campaigns.
Moving Beyond The One Channel Mindset
If you want to grow your business then you are going to have to move beyond just using one marketing tactic. No business can truly grow by just using SEO or Facebook or Amazon.
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Facebook’s Audience Overlap Tool: Preventing Facebook Ad Fatigue
Have a high CPA? Don’t know why your ads are not working? Ad fatigue could be hurting your performance and you may not be aware. It is is the silent killer in many Facebook ad accounts.
If you don’t know how to spot and stop ad fatigue from happening in an account. You can waste a lot of time and money going after the same person.
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Remarketing on Facebook and Instagram at Scale
Remarketing on Facebook, Instagram and other social platforms is important for the growth of your brand. Given this informaton, you’ll want to look at moving beyond the standard 7 – 60 day audience lists you see more brands use.
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3 Attribution Questions To Ask Your Data Team
Still using Last Click? Let’s talk about why you should start asking some hard questions and not just using last click to decide how you spend your money and time. A lot has changed in the last decade but everyone still struggles with attribution.
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How to Audit your Facebook Ad Creative
Managing Facebook ads can be exhausting. It’s one thing when you’re only managing 1 or 2 ads but when you’re responsible for multiple ads within different ad sets and campaigns, it really takes a toll on you.
With this knowledge we’ve come up with a guide to show you how to audit your Facebook ad creative. That way, you can maximize your profits and level up your ad game.
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