Why Is $5,000/ Month Our Minimum Media Spend?
Planning the budget for the year? If you plan to launch a new paid channel this year, learn why we feel that $5,000 is the minimum you should invest in a new channel – all things being equal.
Using The Top Conversion Path Report For Data & Insights
Are you using Google Analytics’ Top Conversion Path report? I’m going to show you 2 different ways we use the report with brands to understand how our campaigns are working to grow the business.
How To Use The Time Lag Report in Google Analytics
How long did it take for a customer to convert? Knowing that answer can help your remarketing and create a better experience with your brand. Learn how and why we use the Time Lag Report in Google Analytics.
International PPC: How Do You Take Your Brand Global?
Performance marketing at scale as you take your brand global. Learn the 4 reasons you should consider doing international PPC and how having the wrong strategy & budget can hurt your chances of success. We will show you how to look at your strategy and what to consider including localization, holidays and languages in each new country. Plus, one bonus tip to help you set your growth into over drive.
Sequential Remarketing: What It Is & How To Make It Delightful
I’m going to show you how to build the last remarketing campaign you are ever going to need. Brands often don’t do remarketing or they miss out on the basics. I’m going to do one better and talk about sequential remarketing – what it is and how to make it a more delightful experience. It takes some work and is totally worth it.
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Learn How To Build A Revenue Driving Competitor Campaign
How do you build a strong competitor campaign? If you are not seeing the results you want, this post is definitely for you. We will show you how to build a competitor campaign and grow your business.
4 Myths Of High Converting Landing Pages
Struggling to get conversions on your landing page? Read the 4 myths we see brands take as gossip and that could be hurting your conversion rate. Building a high converting landing pages in 7 days IS possible.
Cohort Analysis: Customer Acquisition Costs
Churn is the enemy of a great business. Learning how to use a Cohort Analysis to build a stronger business that can survive anything is key to your success. Knowing your profitable customers is crucial.
SQR: A Difference Maker In Making Money Vs Losing It
When we start executing search and shopping campaigns, we refer to best practices to guide us. Follow along and learn why the SQR is super important to Shopping campaigns and how it affects your ROAS performance.
Path Length Report in Google Analytics
The Path Length report in Google Analytics is going to help you understand how long it takes for someone to convert on your website. Having that knowledge can help you run better campaigns.
Moving Beyond The One Channel Mindset
If you want to grow your business then you are going to have to move beyond just using one marketing tactic. No business can truly grow by just using SEO or Facebook or Amazon.
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Facebook’s Audience Overlap Tool: Preventing Facebook Ad Fatigue
Have a high CPA? Don’t know why your ads are not working? Ad fatigue could be hurting your performance and you may not be aware. It is is the silent killer in many Facebook ad accounts.
If you don’t know how to spot and stop ad fatigue from happening in an account. You can waste a lot of time and money going after the same person.
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