What the Future Holds For Paid Media
Future Outlook
When I search “is there a future for paid media specialists?” most of the results highlight one big trend on everyone’s mind right now, automation.
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Your Guide To Enhanced Conversions
Cookie depreciation has been a hot topic in the PPC world. Browsers like Mozilla Firefox, Safari, and Brave already have restrictions on third-party cookies, and Google has also announced that it will phase out third-party cookie tracking by 2023.
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Facebook Ad Creative on Autopilot: How to Perform a Creative Sprint
If you want to have Facebook ad success, you cannot neglect the importance of having fresh creative coming into your ad account. What isn’t covered most of the time, is how to actually GET creative. It’s one thing to say “get new creative for us to test” and another thing to actually procure said creative.
Read MoreYoutube Ads Guide
Ads on Youtube might be one of the best and underused ways of reaching your target audience. They can be immensely successful at increasing brand awareness and driving customers to make a purchase!
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Why hiring an agency vs an in-house person is the wrong question (and what questions to ask)
Should I hire an ad agency or get someone in-house?
This is a common question we get at our agency. You see it all the time on places like Reddit and other forums. Which path you decide to take doesn’t really matter. No, really!
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Google Shopping Campaign Trends 2022
For those new to the Google Shopping game we thought it would be helpful to provide some context on how we got to where we are now with Google Shopping. This post primarily compares a large anonymous dataset from 2020 to 2021. Giving us the ability to accurately highlight key trends for 2022.
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Snapchat Ads: How to Handle iOS 14.5
At this point there’s no avoiding it. iOS 14.5 was introduced in April of 2021 and it has severely impacted the online advertising space. It’s changes affected all paid ad platforms. We took a look at Snapchat’s iOS 14.5 guide and have broken it down to provide you with actionable steps to navigate the platform post update. So whether you’re a seasoned Snapchat advertiser or looking to launch on Snapchat for the first time, there’s something for you here. Here, you’ll also find some of our insights as an agency, that we hope are helpful.
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Outsmart the Competition in Google Search
Are you a new brand in a highly competitive ecommerce space advertising with Google Ads? Getting traffic doesn’t seem to be a problem, but non-brand search campaigns just won’t convert.
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How to Verify your Domain on Facebook with a Shopify Store
If you are running Facebook ads to your Shopify store, then your domain needs to be verified on Facebook! Domain verification was a concept introduced by Facebook around January of 2021, and was part of a response to the impending effects of iOS 14.5. The update impacted how Facebook could receive conversion events from the Facebook pixel and as a result, ad performance and tracking were expected to be limited. All of this created roablocks aplenty in regards to marketing efforts.
Read MoreYouTube Ads: Two Ways To Target Your Competitor’s Customers
Whether it’s TV, radio, or magazine ads, conquesting is not a new phenomenon in the advertising world. Using Google Ads for conquesting can be just as effective, if not more so, than traditional advertising methods.
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