Youtube Ads Guide
Ads on Youtube might be one of the best and underused ways of reaching your target audience. They can be immensely successful at increasing brand awareness and driving customers to make a purchase!
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Why hiring an agency vs an in-house person is the wrong question (and what questions to ask)
Should I hire an ad agency or get someone in-house?
This is a common question we get at our agency. You see it all the time on places like Reddit and other forums. Which path you decide to take doesn’t really matter. No, really!
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Google Shopping Campaign Trends 2022
For those new to the Google Shopping game we thought it would be helpful to provide some context on how we got to where we are now with Google Shopping. This post primarily compares a large anonymous dataset from 2020 to 2021. Giving us the ability to accurately highlight key trends for 2022.
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Snapchat Ads: How to Handle iOS 14.5
At this point there’s no avoiding it. iOS 14.5 was introduced in April of 2021 and it has severely impacted the online advertising space. It’s changes affected all paid ad platforms. We took a look at Snapchat’s iOS 14.5 guide and have broken it down to provide you with actionable steps to navigate the platform post update. So whether you’re a seasoned Snapchat advertiser or looking to launch on Snapchat for the first time, there’s something for you here. Here, you’ll also find some of our insights as an agency, that we hope are helpful.
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Outsmart the Competition in Google Search
Are you a new brand in a highly competitive ecommerce space advertising with Google Ads? Getting traffic doesn’t seem to be a problem, but non-brand search campaigns just won’t convert.
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How to Verify your Domain on Facebook with a Shopify Store
If you are running Facebook ads to your Shopify store, then your domain needs to be verified on Facebook! Domain verification was a concept introduced by Facebook around January of 2021, and was part of a response to the impending effects of iOS 14.5. The update impacted how Facebook could receive conversion events from the Facebook pixel and as a result, ad performance and tracking were expected to be limited. All of this created roablocks aplenty in regards to marketing efforts.
Read MoreYouTube Ads: Two Ways To Target Your Competitor’s Customers
Whether it’s TV, radio, or magazine ads, conquesting is not a new phenomenon in the advertising world. Using Google Ads for conquesting can be just as effective, if not more so, than traditional advertising methods.
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Performance Max Campaigns: How To Get Started
Performance Max campaigns were announced in October of 2020 by Google and were in beta phase for a year. In November, the campaigns have started to roll out to all advertisers.
Read MoreGoogle Ads: Leveraging Facebook Audiences
Looking for new levers to pull? Then look no further! One of the beauties of digital marketing is the ability to create seamless cross channel campaigns. Depending on the volume of data your website is generating, there is a vast array of tactics and methods available to target both new customers through prospecting or existing customers through retargeting.
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Scaling Facebook Ads: In A Post iOS 14.5 World
Once you found a working ad (or even ad set), your goal is to scale up ad spend to bring in more revenue for the business. But… How do you scale? What should your process look like? That is what we are going to cover in this post.
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10 Facebook Ad Styles That Convert
Ad formats from video to images and even carousel ads give you lots of ways to present your brand and style. Every brand has access to the same ad formats but we can all present a unique brand style. Here are 10 ad styles that convert on paid social.
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Google Shopping’s Invisible SKU Phenomenon
Are only some of your SKUs getting impressions within your Google shopping campaign? Learn a few ways you can make sure all your SKUs are getting visibility in your shopping campaigns.
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