Writing a perfect product title for Google Shopping is not a one and done task. It takes a lot of trial and error, tons of testing, and an understanding of how people search to write a product title that converts.
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Google Shopping has a free listing called Surfaces across Google, which includes Google Images, the Google Shopping tab, Google Lens and a few other areas. The best part is that it’s bringing revenue for our clients.
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Polls are a somewhat unknown feature of Instagram Stories. Many people gravitate to stickers, locations and hashtags, but polls are an untapped resource. Learn how polls can move products and increase revenue for an ecommerce brand.
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If you running multiple promotions each month, then you need to start using a Promotions Feed with your Google Merchant Center Account. It will help you streamline your work and scale faster. Who doesn’t want that?
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Find out what 857 PPC marketers from around the world make in our 2020 report. We had people from the United States, United Kingdom, Germany, Netherlands, Canada, Australia & New Zealand fill it out this year.
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Dynamic Search Ads (DSA) and ecommerce are the perfect match, like honey on a spicy pizza. Here are 5 ways we use DSA with retail clients
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Using your custom checkout is a must if you are on Shopify Plus. We see tons of Shopify Plus clients who don’t do this because they are “too busy” to implement it. If you want to make more money and not do tons of more work, this is an easy win for your ecommerce business.
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Find out how to make changes and additions to your Shopping feed on the fly using supplemental feeds. Plus, a bit additional material on how you can even run a/b tests with your feed too.
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Are you combining your own products and creating a bundle for your ecommerce store? If so, then you need to use the “Is_Bundle” and tell Google what is in the bundle for your shopping feed.
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Are you using Facebook’s Ad Library? It’s such a great research tool to see what competitors are doing with their ads across Facebook and Instagram. I’m dubbing it your new secret weapon to win market share.
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Google Merchant Center Promotions is a free feature that lets any ecommerce brand use sales promotions on Google Shopping campaigns. Your promotions can include 15% off, free shipping or a $$/dollar discount. Lets walk through how to use this feature to drive sales.
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Are you using the latest feature from Google: Discovery Ads, beccause you should be. Get in on this beta and beat out your competitors.
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