Brave Browser Advertising compliments the data privacy fighting brand plans to make the world a privacy safe world.

Back in the summer we worked with a FinTech brand to help them scale their efforts to acquire new customers. Exactly like our work for WealthBar. around the USA tax season ending and people wanting to tap up their investment efforts. Despite the pandemic and many people losing jobs, lots of people want to invest.

Outside of the usual suspects, we used an advertising platform for the Brave Browser, which we have been using personally here at the agency since last year. Some highlights about the ad platform:

  • 8 million monthly active users
  • 290,000 Brave Verified Publishers
    • 200,000 of those are YouTube creators, 33,000 are website publishers or creators, 15,000 are Twitch streamers
  • Daily active users passing the 2.8 million mark

Brave Ads only launched in April 2019, so it is still a pretty new ad platform from that perspective. What makes the ad platform unique is that Brace is looking to a 70% revenue share with users and keep the remaining 30% for themselves. 

Similar to Google, you are able to pick keywords you want to bid on and adjust bids. You don’t have tons of control right now in the ad manager as you can only see basic data and the sales team at Brave needs to help you manage the campaigns on their backend. However, there is some potential if more people start using the browser and give Chrome and Firefox a run for their money. That is it for this week. See you next time.

Brave blog post