Find out what 857 PPC marketers from around the world make in our 2020 report. We had people from the United States, United Kingdom, Germany, Netherlands, Canada, Australia & New Zealand fill it out this year.
Demographics User Data
Not surprisingly, California is the State we see leading the pack for the top ten States we get responses from. However, what is surprising is that Texas… and Austin as a city… is punching above their weight as second place.
Texas offers a few benefits from a low cost of living (COL), great food, and pretty amazing weather year round. Add in amazing pay and you can see why many call it home.
Austin is a hot spot that gets over looked for San Francisco, LA, or New York City. Yet tons of offices are based there for technology and advertising brands like Google, Facebook, and a few holding company outfits.
Speaking of places people work. Agency and people who work in-house make up the majority of people who submitted a response for the salary survey. We always see agency make up a large number of responses. This was no different in 2019 and 2018, which might be because agencies are not known for paying well.
This can especially true if you are not male. We will touch on the gender pay gap, which is not shocking if you have been paying attention. The one challenge at times has been getting anyone is who is not male to submit what they to do. Having that data is the backbone of getting everyone to make more money.
USA Salaries 2020
People are making less money… or are they? The big difference between 2016 and 2020 is we have almost 2.5X as many responses and this growth has been more data to work with.
Even though we are using the median salary for both years, I wonder if more data has shown that people don’t make as much as we think. I don’t have the data to back up either path but it does seems some people could be making less on the higher end of the experience scale.
As I mentioned at the top, there is a gender pay gap between males and everyone else. One of the big reasons I launched this salary survey 5 years ago was to make sure no one was leaving money on the table. Beyond transparency in salaries… not sure what else we can do to get company’s to pay everyone the same salary regardless of who they are.
It does look like if you have 15+ years of experience, you might start to cap out on what you can make in this industry. This could mean looking to up skill and take on a bigger remit to make sure you are not just seen as a PPC marketer. This becomes even more true if you want to work for yourself or go in-house and work on a cool brands and not spend your life working at an agency (of any kind).
You can see the full salary survey and what 857 respondents makes from the United States, United Kingdom, Germany, Netherlands, Canada, Australia & New Zealand.