August 31, 2022

A Guide to GTINs

When creating a high quality product feed many different considerations have to be made depending on the types of products/brands you are advertising. For this article we are going to be focusing solely on a products best unique identifier, the GTIN.

Bradley Williams

July 5, 2022

Effective Copywriting Tips To Increase Your Email Marketing Revenue – Part 2

In this blog post we will give you some tips on how to write great subject lines and preview texts for emails, as well as headlines to help you capture the attention of your audience. We will also include CTA (Call to Action) tips to help you increase your conversion rate, and give some quick but useful email design tips.

Magnus Hall

June 27, 2022

Effective Copywriting Tips To Increase Your Email Marketing Revenue – Part 1

Copy is one of the most important factors when it comes to email marketing, it will help you increase your email open rates, click through rates, and especially your revenue.

Magnus Hall

June 15, 2022

Google Search Campaign Structures: How To Make Them Work With RSAs

How should you structure your search campaigns when using responsive search ads (RSAs)? We cover all the ins and outs of RSA campaigns to put you on the road to success, plus learn why SKAG is dead and you should be using STAG.

Duane Brown

June 12, 2022

How To Structure Your Shopping Campaigns

Are you new to e-commerce PPC and wondering how to go about structuring your Shopping campaigns? Today we’ll discuss Shopping campaign structures for different scenarios and determine the best possible structure for the respective scenario.

Raima Jamil

June 3, 2022

Save Time & Increase ROI by Automating Google Customer Match Lists With Shopify

With Audience lists becoming increasingly important for businesses leveraging digital marketing ad platforms, we wanted to share a guide for automating Google customer match lists with Shopify data.

Bradley Williams

May 31, 2022

Running Successful A/B Tests: Increasing Email Marketing Revenue & User Engagement

You are about to read a practical guide of the different email marketing A/B tests you can start running today, which will help you to improve your user engagement rate, email click through rate, and generate more revenue.

Magnus Hall

May 30, 2022

What the Future Holds For Paid Media

Future Outlook

When I search “is there a future for paid media specialists?” most of the results highlight one big trend on everyone’s mind right now, automation.

Bradley Williams

May 20, 2022

Shopify Audiences: How To Use The Product To Increase Your Profits

Shopify Audiences is a new product from Shopify that lets you use your 1st party data to find high-intent buyers and help your paid ads perform better by targeting people who look like your current customers. Think of it as building a lookalike audience based off of your customer data.

Duane Brown

April 27, 2022

Your Guide To Enhanced Conversions

Cookie depreciation has been a hot topic in the PPC world. Browsers like Mozilla Firefox, Safari, and Brave already have restrictions on third-party cookies, and Google has also announced that it will phase out third-party cookie tracking by 2023.

Raima Jamil

April 2, 2022

How To Set Up Google Analytics 4 With Shopify To Track Purchases & Revenue

In this blog post we’ll cover the step by step on how to set up Google Analytics 4 with Shopify in order to be able to track both purchases and revenue for your Ecommerce store.

Magnus Hall

March 31, 2022

Google Shopping Campaign Trends 2022

For those new to the Google Shopping game we thought it would be helpful to provide some context on how we got to where we are now with Google Shopping. This post primarily compares a large anonymous dataset from 2020 to 2021. Giving us the ability to accurately highlight key trends for 2022.

Bradley Williams

Blog

Our Thinking

A Guide to GTINs

Effective Copywriting Tips To Increase Your Email Marketing Revenue – Part 2

Effective Copywriting Tips To Increase Your Email Marketing Revenue – Part 1

Google Search Campaign Structures: How To Make Them Work With RSAs

How To Structure Your Shopping Campaigns

Save Time & Increase ROI by Automating Google Customer Match Lists With Shopify

Running Successful A/B Tests: Increasing Email Marketing Revenue & User Engagement

Future Outlook

Shopify Audiences: How To Use The Product To Increase Your Profits

Your Guide To Enhanced Conversions

How To Set Up Google Analytics 4 With Shopify To Track Purchases & Revenue

Google Shopping Campaign Trends 2022