Digital Marketing and Strategy Blog

Paid Search

Running Apple Search Ad Campaigns

Looking to get more app installs? You need to be on and running Apple search ads. However, the platform is still coming into its own. Learn from our mistakes over.

Paid Search

T’is the Season: Getting You And Your Campaigns Ready!

Its that time of the year again! Feeling stressed about your ecommerce revenue this season? November – December is the period that most companies rely on to get them in.

Paid Search

Bing Scripts Beta: How To Setup Your First Script

First time using Bing Scripts? If you are familiar with Google Scripts, even if you are not, we will walk you through setting up your first script on Bing. Plus.

Paid Social

Pinterest: What I Learned In The Last Year From Running Campaigns

Are you using Pinterest? The platform has a sizable market with quality of customers that is second to none, which makes for not being the same size as Google or.

Customer Acquisition

Calculating The Average Time Between Orders For Each Customer

How do you get repeat customers? If you can convert your 1st time buyers into repeat customers and keep up that momentum. Then you are going to build a.

Paid Social

Grow Your Revenue and Prevent Ad Fatigue With Facebook’s Audience Overlap Tool

Have a high CPA? Don’t know why your ads are not working? Ad fatigue could be hurting your performance and you may not even know it. It’s often over looked.

Customer Acquisition

Double Your eCommerce Revenue in 18 Months

Looking to grow your ecommerce store revenue? I’m going to show you the strategy we use to help our ecom clients do just that. This can work for large.

Paid Search

Using Google Shopping Data To Build Out Your Google Ads Account

How would you like to scale and grow your Google Ads account faster? Today I’m going to show you how we tripled the conversions coming in for an ecommerce client.

Data & Analytics

What Is The Difference Between A/B Testing and Conversion Rate Optimization (CRO)?

Do you know what Conversion Rate Optimization (CRO) is? It seems like an innocent questions but the number of people who mix it up with a/be testing happens more often.

Paid Search

Customer Growth: Use Questions and Statements in Your Paid Search Strategy

How do customers talk about your product? Understanding this is one key to writing better ad copy and advertising for your brand. It matters a lot more what external people.