Find out how to make changes and additions to your Shopping feed on the fly using supplemental feeds. Plus you can even run a/b tests with your feed too.
Are you running multiple promotions each month? Then you need to start using a Promotions Feed with your Google Merchant Center Account to streamline your work and scale faster.
Are you combining your own products and creating a bundle for your ecommerce store? Then you need to use the Is_Bundle and tell Google what is in the bundle for your shopping feed. You don’t need to submit is_bundle for a manufacturer-defined bundle.
Are you using Facebook’s Ad Library? It’s a great research tool to see what competitors are doing with their ads across Facebook and Instagram. This is your new secret weapon to win market share.
Google Merchant Center Promotions is a free feature that lets any ecommerce brand use sales promotions on Google Shopping campaigns. Your promotion can include 15% off, free shipping or a $$/dollar discount. Lets walk through how to use this feature to drive sales.
Check out the latest platform to woo brands: TikTok. We have created this advertising guide to help keep track of what type of ads you can and can not run on the platform.
Why are you not using custom labels? What turns an average campaign around, is using custom labels to help manage and scale your Google Shopping campaigns. We are going to into what some of our favourite custom labels are that go beyond the basics.
We love using Supermetrics to help with reporting on paid media spend and performance for our clients. We thought we would show off one of our basic templates in Google Sheets today.
Remarketing on Facebook, Instagram and other social platforms is important for the growth of your brand. However, you want to look at moving beyond the standard 7 – 60 day audience lists you see more brands use.
Social commerce. For the last 5 years we have seen Facebook, Twitter, Shopify and Instagram all try to make social commerce work. Instagram is back for their next attempt with the Instagram Checkout Beta. This one is truly different then everything they have done before.
Still using Last Click? Let’s talk about why you should start asking some hard questions and not just using last click to decide how you spend your money and time. A lot has changed in the last decade but everyone still struggles with attribution.
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