The Short Title attribute was launched as a backup option to the Product Title attribute. As Google continues to expand where Performance Max shows and we see more ad placements across YouTube, Discover and other non-SERP placements. Google needed a way to show shorter titles of products. Enter the Short Title attribute.
In the ever evolving world of Amazon Ads, the key to unlocking marketplace revenue growth lies in strategic planning, data-driven insights, and efficient campaign management. Thankfully, there’s a suite of powerful tools designed to empower Amazon sellers and advertisers to optimize their ad campaigns, enhance customer engagement, and drive revenue growth. In this blog post, we’ll delve into six indispensable tools tailored specifically for Amazon ads that can power your success.
Google’s Product Type for your shopping feed doesn’t get a lot of attention. It’s often overlooked and under invested in by people managing the shopping feed. A lot of people mix up Product Type and Google’s Product Category… they are similar but not the same attribute.
A great landing page can mean more conversions, and revenue for your business. It can also lower your customer acquisition costs, which means fewer frowns all around.
Are you ready for Amazon Prime Day? Your customers certainly are, so how can you ensure to meet their demands while maximizing the benefit to your business? To guide you in the right direction I’ve prepared five essential steps to help you maximize your efforts during this highly anticipated shopping event.
Most customers rely on reviews to make a decision about what to purchase online. You can increase your sales and revenue through Google’s Product Ratings program.
Some PPC advertisers often overlook Merchant Center programs when they are setting up their Google Merchant Center account and their shopping feed. These programs can be the key to success on Google Shopping if used wisely.
So your seller account is complete and you’re finally ready to launch Amazon Ads. Depending on your available budget choosing that first campaign to launch is tricky.
When it comes to website redirects, many website owners have questions about how they may affect their SEO, and at this point, if they do at all. All is fair in love and SEO, and with it’s current format, the answer is not so clear.
Every now and then, we come across people asking on various PPC forums if they should be bidding on their brand name. This blog will go into detail about bidding on your brand name and why it’s important.
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