Showcase Shopping ads offer a great way to show off a category of products from your brand. The ads help you reach customers higher up in the research phase.
Find out what 857 PPC marketers from around the world make in our 2020 report. We had people from the United States, United Kingdom, Germany, Netherlands, Canada, Australia & New Zealand fill it out this year.
Dynamic Search Ads (DSA) and ecommerce are the perfect match. Like when you put honey on your spicy pizza. Here are 5 ways we use DSA with retail clients
This Snap Ads guide is going to help us keep track of the ads platform and what is possible. Don’t miss out on what is the next platform along with Pinterest and TikTok.
Find out how to make changes and additions to your Shopping feed on the fly using supplemental feeds. Plus you can even run a/b tests with your feed too.
Are you running multiple promotions each month? Then you need to start using a Promotions Feed with your Google Merchant Center Account to streamline your work and scale faster.
Are you combining your own products and creating a bundle for your ecommerce store? Then you need to use the Is_Bundle and tell Google what is in the bundle for your shopping feed.
Are you using Facebook’s Ad Library? It’s a great research tool to see what competitors are doing with their ads across Facebook and Instagram. This is your new secret weapon to win market share.
Google Merchant Center Promotions is a free feature that lets any ecommerce brand use sales promotions on Google Shopping campaigns. Your promotion can include 15% off, free shipping or a $$/dollar discount. Lets walk through how to use this feature to drive sales.
Check out the latest platform to woo brands: TikTok. We have created this advertising guide to help keep track of what type of ads you can and can not run on the platform.
Why are you not using custom labels? What turns an average campaign around, is using custom labels to help manage and scale your Google Shopping campaigns. We are going to into what some of our favourite custom labels are that go beyond the basics.
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