Effective Copywriting Tips To Increase Your Email Marketing Revenue – Part 2
In this blog post we will give you some tips on how to write great subject lines and preview texts for emails, as well as headlines to help you capture the attention of your audience. We will also include CTA (Call to Action) tips to help you increase your conversion rate, and give some quick but useful email design tips.
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Effective Copywriting Tips To Increase Your Email Marketing Revenue – Part 1/2
Copy is one of the most important factors when it comes to email marketing, it will help you increase your email open rates, click through rates, and especially your revenue.
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Google Search Campaign Structures: How To Make Them Work With RSAs
How should you structure your search campaigns when using responsive search ads (RSAs)? We cover all the ins and outs of RSA campaigns to put you on the road to success, plus learn why SKAG is dead and you should be using STAG.
Read MoreSave Time & Increase ROI by Automating Google Customer Match Lists With Shopify
With Audience lists becoming increasingly important for businesses leveraging digital marketing ad platforms, we wanted to share a guide for automating Google customer match lists with Shopify data.
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Running Successful A/B Tests: Increasing Email Marketing Revenue & User Engagement
You are about to read a practical guide of the different email marketing A/B tests you can start running today, which will help you to improve your user engagement rate, email click through rate, and generate more revenue.
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What the Future Holds For Paid Media
Future Outlook
When I search “is there a future for paid media specialists?” most of the results highlight one big trend on everyone’s mind right now, automation.
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Shopify Audiences: How To Use The Product To Increase Your Profits
Shopify Audiences is a new product from Shopify that lets you use your 1st party data to find high-intent buyers and help your paid ads perform better by targeting people who look like your current customers. Think of it as building a lookalike audience based off of your customer data.
Read MoreYour Guide To Enhanced Conversions
Cookie depreciation has been a hot topic in the PPC world. Browsers like Mozilla Firefox, Safari, and Brave already have restrictions on third-party cookies, and Google has also announced that it will phase out third-party cookie tracking by 2023.
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How To Set Up Google Analytics 4 With Shopify To Track Purchases & Revenue
In this blog post we’ll cover the step by step on how to set up Google Analytics 4 with Shopify in order to be able to track both purchases and revenue for your Ecommerce store.
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Google Shopping Campaign Trends 2022
For those new to the Google Shopping game we thought it would be helpful to provide some context on how we got to where we are now with Google Shopping. This post primarily compares a large anonymous dataset from 2020 to 2021. Giving us the ability to accurately highlight key trends for 2022.
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Facebook Ad Creative on Autopilot: How to Perform a Creative Sprint
If you want to have Facebook ad success, you cannot neglect the importance of having fresh creative coming into your ad account. What isn’t covered most of the time, is how to actually GET creative. It’s one thing to say “get new creative for us to test” and another thing to actually procure said creative.
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