Digital Marketing and Strategy Blog

Data & Analytics

What Is The Difference Between A/B Testing and Conversion Rate Optimization (CRO)?

Do you know what Conversion Rate Optimization (CRO) is? It seems like an innocent questions but the number of people who mix it up with a/be testing happens more often.

Paid Search

Customer Growth: Use Questions and Statements in Your Paid Search Strategy

How do customers talk about your product? Understanding this is one key to writing better ad copy and advertising for your brand. It matters a lot more what external people.

Data & Analytics

What Is An Attribution Model For Startups?

Lets talk about attribution today. This is not going to be a post on how to solve attribution as there is more then one way to do it. This post.

SEO & ASO

A Practical Guide To App Store Optimization in 2018

Today I want to talk about app store optimization (ASO) for your mobile app. This practical guide will cover what it takes to succeed in this crowded marketplace. We will.

Paid Social

17 Tools To Help Market Your Startup In 2018

Today I want to talk about marketing your startup and some of the tools we use at the company. Now, startup marketing isn’t that different then marketing a large brand..

Paid Search

International PPC: How Do You Take Your Brand Global?

Today I want to talk about performance marketing campaigns on an International scale. We will cover the 4 reasons you should consider doing international PPC and how having the.

Paid Search

Sequential Remarketing: What It Is & How To Make It Delightful

I’m going to show you how to build the last remarketing campaign you are ever going to need. Brands often don’t do remarketing or miss out on the basics..

Paid Search

Learn How To Build A Revenue Driving Competitor Campaign

Today I’m going to talk about building a robust and strong competitor campaign. If you have not built one yet or are not seeing the results you want from.