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Run smarter campaigns through research, strategy & execution.

Conquesting Beyond Search Campaigns

Whether it’s TV, radio, or magazine ads, conquesting is not a new phenomenon in the advertising world. Using Google Ads for conquesting can be just as effective, if not more, than traditional advertising methods.

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Email Marketing: An Introduction to Email Flows

Email marketing can be a big revenue driver for most eCommerce businesses, brands can generate between 25-35% of their annual revenue through email. In this blog post, we’ll go over the main goals of emails marketing, cover the list of core email flows, and give you some guidelines to know which email flows should you build first in order to grow the revenue of your eCommerce brand.

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Google Ads: Leveraging Facebook Audiences

Search Audience + Social Audience = Revenue $$$

Looking for new levers to pull? Then look no further. One of the beauties of digital marketing is the ability to create seamless cross channel campaigns. Depending on the volume of data your website is generating there is a vast array of tactics and methods available to target both new customers through prospecting or existing customers through retargeting.

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Scaling Facebook Ads: In A Post iOS 14.5 World

Once you found a working ad (or even ad set), your goal is to scale up ad spend to bring in more revenue for the business. How do you scale? What should your process look like? That is what we are going to cover in this post.

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10 Facebook Ad Styles That Convert

From video to images and even the carousel ad format leaves lots of room for how you want to present your brand and style. Every brand has access to the same ad format but we can all present a unique brand style. Here are 10 ad styles that convert on paid social. 

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Facebook Ad Account Testing

The biggest mistake most brands make is not testing enough in their ad accounts. What works today, may not work tomorrow or next month or even next year. Resting on your laurels is the fast way to see your ad account performance tank over time. Learn how and what to test in your Facebook ad account.

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13 Sites That Accept CBD Advertising

CBD, Cannabis and Psychedelics advertising are picking up as consumers buy more products containing them. However, the advertising options can be limited. Here are the best places to advertise right now.

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