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A Guide to GTINs

When creating a high quality product feed many different considerations have to be made depending on the types of products/brands you are advertising. For this article we are going to be focusing solely on a products best unique identifier, the GTIN.

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How To Structure Your Shopping Campaigns

Are you new to e-commerce PPC and wondering how to go about structuring your Shopping campaigns? Today we’ll discuss Shopping campaign structures for different scenarios and determine the best possible structure for the respective scenario.

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What the Future Holds For Paid Media

Future Outlook

When I search “is there a future for paid media specialists?” most of the results highlight one big trend on everyone’s mind right now, automation.

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Shopify Audiences: How To Use The Product To Increase Your Profits

Shopify Audiences is a new product from Shopify that lets you use your 1st party data to find high-intent buyers and help your paid ads perform better by targeting people who look like your current customers. Think of it as building a lookalike audience based off of your customer data.

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Your Guide To Enhanced Conversions

Cookie depreciation has been a hot topic in the PPC world. Browsers like Mozilla Firefox, Safari, and Brave already have restrictions on third-party cookies, and Google has also announced that it will phase out third-party cookie tracking by 2023.

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Google Shopping Campaign Trends 2022

For those new to the Google Shopping game we thought it would be helpful to provide some context on how we got to where we are now with Google Shopping. This post primarily compares a large anonymous dataset from 2020 to 2021. Giving us the ability to accurately highlight key trends for 2022.

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