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Run smarter campaigns through research, strategy & execution.

A Guide to Google Product Category

The key to success on Google Shopping is a high-quality product feed.  Adding all the required and applicable optional attributes as well as improving the data in your product feed is how you get a good product feed. Today, we will discuss an often overlooked attribute and see how to improve it in our shopping feeds.  

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A Beginner’s Guide Through SEO: XML Sitemap

Welcome back, Reader! Or if you’re new here, welcome in! I am Zane, a beginner in SEO chronicling my journey through it. Today we discuss some low hanging fruit and something easy to check, but ultimately important: XML Sitemaps.

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Top Retail Media Marketplaces For Advertising in 2023

With significant increases in ecommerce growth over recent years it has become apparent that retail media marketplaces are an excellent opportunity for both emerging and established businesses to generate sustainable revenue growth.

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A Beginner’s Journey Through SEO: Site Performance

SEO is hard. Especially as a newbie. I am going on a journey of trying to figure out how it functions and what makes a difference to your organic search results. This first lesson is all about site performance and speed. Why it’s important and how to gauge it, and how to figure out what changes to make in order to positively impact the performance of any given site.

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Promoting Products Using Free Listings

When searching for a product to buy on Google, you might have seen a tab below Sponsored results that shows additional product listings. Those are free shopping listings that any seller can set up free of cost to promote their products and drive sales. Today we’ll discuss how to set up these listings so sellers can make use of a free marketing option.

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Are Amazon Ads Worth it?

Amazon Ads are hot right now, with Walmart taking aim at a slice of the pie, and most big box retailers now boasting media networks, the competition is heating up. 🔥

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Increasing Email Marketing Revenue: 5 Post Purchase Email Flows

The post purchase funnel for email marketing consists of 5 different email flows. Their goal is to increase purchase frequency, recency and average order value, in other words to increase how often do customers make a purchase, to convert one time customers into recurring customers, and get them to spend more every time they make a purchase. 

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How to Run Experiments Using Google Ads

Have you been wondering whether your campaign would perform better if you were using a different bid strategy? You can easily test your theory using Google Ads Experiments. 

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A Guide to GTINs

When creating a high quality product feed many different considerations have to be made depending on the types of products/brands you are advertising. For this article we are going to be focusing solely on a products best unique identifier, the GTIN.

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