Blog

January 11, 2022

Conquesting Beyond Search Campaigns

Whether it’s TV, radio, or magazine ads, conquesting is not a new phenomenon in the advertising world. Using Google Ads for conquesting can be just as effective, if not more, than traditional advertising methods.

December 20, 2021

Email Marketing: An Introduction to Email Flows

Email marketing can be a big revenue driver for most eCommerce businesses, brands can generate between 25-35% of their annual revenue through email. In this blog post, we’ll go over the main goals of emails marketing, cover the list of core email flows, and give you some guidelines to know which email flows should you build first in order to grow the revenue of your eCommerce brand.

December 11, 2021

3 Ways to Source Creative for Facebook Ads that Won’t Break the Bank

It’s no secret that the key to high converting and profitable Facebook ads is creative.

November 11, 2021

Performance Max Campaigns: The Complete Guide

Performance Max campaigns were announced in October 2020 by Google and were in beta phase for a year. In November, the campaigns have started to roll out to all advertisers.

October 15, 2021

Google Ads: Leveraging Facebook Audiences

Search Audience + Social Audience = Revenue $$$

Looking for new levers to pull? Then look no further. One of the beauties of digital marketing is the ability to create seamless cross channel campaigns. Depending on the volume of data your website is generating there is a vast array of tactics and methods available to target both new customers through prospecting or existing customers through retargeting.

September 21, 2021

Scaling Facebook Ads: In A Post iOS 14.5 World

Once you found a working ad (or even ad set), your goal is to scale up ad spend to bring in more revenue for the business. How do you scale? What should your process look like? That is what we are going to cover in this post.

August 10, 2021

10 Facebook Ad Styles That Convert

From video to images and even the carousel ad format leaves lots of room for how you want to present your brand and style. Every brand has access to the same ad format but we can all present a unique brand style. Here are 10 ad styles that convert on paid social.

July 26, 2021

Google Shopping’s Invisible SKU Phenomenon

Are only some of your SKUs getting impressions in your Google shopping campaign? Learn a few ways you can make sure all your SKUs are getting visibility in your shopping campaigns.

May 31, 2021

Facebook Ad Account Testing

The biggest mistake most brands make is not testing enough in their ad accounts. What works today, may not work tomorrow or next month or even next year. Resting on your laurels is the fast way to see your ad account performance tank over time. Learn how and what to test in your Facebook ad account.

April 19, 2021

13 Sites That Accept CBD Advertising

CBD, Cannabis and Psychedelics advertising are picking up as consumers buy more products containing them. However, the advertising options can be limited. Here are the best places to advertise right now.

March 31, 2021

220 Google Ads Scripts to Improve Your Search Ads

We are huge fans of automation and scripts at the agency. Since we work on a lot of ecommerce and director-to-consumer brands, we wrote a post about our favourite scripts for ecommerce. Read the post if you want to know how to install a script in 15 minutes or less.

February 28, 2021

Brands Use Product Sampling To Scale Customer Acquisition

Learn about 6 brands across food, health and skincare who are using sample packs and taster boxes to scale their customer acquisition with first time purchasers. The hardest part of growth is getting a new customer to buy your product over a competitor.

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