Are Amazon Ads Worth it?
Amazon Ads are hot right now, with Walmart taking aim at a slice of the pie, and most big box retailers now boasting media networks, the competition is heating up. 🔥
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How to Run Experiments Using Google Ads
Have you been wondering whether your campaign would perform better if you were using a different bid strategy? You can easily test your theory using Google Ads Experiments.
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A Guide to GTINs
When creating a high quality product feed many different considerations have to be made depending on the types of products/brands you are advertising. For this article we are going to be focusing solely on a products best unique identifier, the GTIN.
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Leverage The Product Descriptions Attribute To Scale Google Shopping Ads
We hear a lot about product titles for Google Shopping, but product descriptions are just as important. The description is your chance to convince potential customers why they should buy. People looking at the description may have already seen the product title and images, and they feel that your product is what they need.
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Google Search Campaign Structures: How To Make Them Work With RSAs
How should you structure your search campaigns when using responsive search ads (RSAs)? We cover all the ins and outs of RSA campaigns to put you on the road to success, plus learn why SKAG is dead and you should be using STAG.
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How To Structure Your Shopping Campaigns
Are you new to ecommerce PPC and wondering how to go about structuring your Shopping campaigns? Today we’ll discuss Shopping campaign structures for different scenarios and determine the best possible structure for the respective scenario.
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What the Future Holds For Paid Media
Future Outlook
When I search “is there a future for paid media specialists?” most of the results highlight one big trend on everyone’s mind right now, automation.
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Your Guide To Enhanced Conversions
Cookie depreciation has been a hot topic in the PPC world. Browsers like Mozilla Firefox, Safari, and Brave already have restrictions on third-party cookies, and Google has also announced that it will phase out third-party cookie tracking by 2023.
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Facebook Ad Creative on Autopilot: How to Perform a Creative Sprint
If you want to have Facebook ad success, you cannot neglect the importance of having fresh creative coming into your ad account. What isn’t covered most of the time, is how to actually GET creative. It’s one thing to say “get new creative for us to test” and another thing to actually procure said creative.
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