We are huge fans of automation and scripts at the agency. Since we work on a lot of ecommerce and director-to-consumer brands, we wrote a post about our favourite scripts for ecommerce. Read the post if you want to know how to install a script in 15 minutes or less.

However, we wanted to take that post up a notch. Now we are back and put together a guide that features every scripts we could find on the internet.

Google Ads Script Guide

We cover scripts put out by Google, BrainLabs (they make the N-Gram script) and then one off scripts written by tech tools like Optmyzr and freelancers who have an itch to scratch.

Google Ads scripts provide a way to programmatically control your Google Ads data using simple JavaScript in a browser-based IDE. You can use scripts to automate common procedures or interact with external data—for one to many Google Ads accounts.

You can have scripts work on a single ad account or have a script run across your Manager Account (MCC). Scripts can help with reporting, bidding optimization, alerts add even tools that help you audit an ad account.

If you can think of it, odds are you can build a Google Ads script to do it. Scripts help you get an edge and do more quality work at scale. What are your favourite scripts?