Cohort Analysis: Customer Acquisition Costs
Churn is the enemy of a great business. Learning how to use a Cohort Analysis to build a stronger business that can survive anything is key to your success. Knowing your profitable customers is crucial.
SQR: A Difference Maker In Making Money Vs Losing It
When we start executing search and shopping campaigns, we refer to best practices to guide us. Follow along and learn why the SQR is super important to Shopping campaigns and how it affects your ROAS performance.
Path Length Report in Google Analytics
The Path Length report in Google Analytics is going to help you understand how long it takes for someone to convert on your website. Having that knowledge can help you run better campaigns.
Moving Beyond The One Channel Mindset
If you want to grow your business then you are going to have to move beyond just using one marketing tactic. No business can truly grow by just using SEO or Facebook or Amazon.
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Remarketing on Facebook and Instagram at Scale
Remarketing on Facebook, Instagram and other social platforms is important for the growth of your brand. Given this informaton, you’ll want to look at moving beyond the standard 7 – 60 day audience lists you see more brands use.
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3 Attribution Questions To Ask Your Data Team
Still using Last Click? Let’s talk about why you should start asking some hard questions and not just using last click to decide how you spend your money and time. A lot has changed in the last decade but everyone still struggles with attribution.
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How to Audit your Facebook Ad Creative
Managing Facebook ads can be exhausting. It’s one thing when you’re only managing 1 or 2 ads but when you’re responsible for multiple ads within different ad sets and campaigns, it really takes a toll on you.
With this knowledge we’ve come up with a guide to show you how to audit your Facebook ad creative. That way, you can maximize your profits and level up your ad game.
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