Case Study

COURTSIDE TENNIS & PICKLEBALL

INDUSTRY: B2C + Ecommerce x Retail
MARKET: United States

Courtside Tennis Logo

Local family-owned and operated tennis and pickleball store. Ran by a group of enthusiasts incredibly passionate about these sports. Well loved in the communities they have operated in over the last 35 years!

The Numbers You Care About

11.8x

Scale in Spend

9.2x

Increase in Revenue

6.2x

Return on Ad spend

Our Role and Process

Courtside Tennis & Pickleball is a local family owned business located on the west coast of the US, and primarily operating through brick and mortar. We began working with Courtside in September 2022, and after an unsuccessful experience with a previous agency they were looking to set things right.

Account restructuring was needed. There was a wide range of campaign types in use, which did not have enough data or budget to support them. The shotgun approach to management.

Courtside wanted us to deliver a medium ROAS target to meet their profitability requirements. So the first step we took was to consolidate existing campaigns and relaunch with what we thought we could win with. 

A complete Shopping feed rebuild and CRO audits of the website significantly improved the quality of our shopping ads, and the customer experience. We used Feedonomics for the Shopping feed, and Microsoft Clarity for UX analysis.

Courtside Tennis owners
Platforms Used

Selling both tennis racquets & pickleball paddles out of season wasn’t working. It seemed we could only run these campaigns profitably during peak season (Spring/Summer) or during heavy discounting periods.

But Clothing & Shoes enabled us to find some winning categories in the off season. Then as we began to scale the account, and find the right campaign structures we were able to start running Performance Max campaigns for Racquets & Paddles year round. We just had to generate enough quality data, and do a lot of testing to get there.

We launched both Microsoft and Amazon Ads dialing campaigns up only during peak season to maintain profitability. 

The final shift in performance came from implementing advanced tracking using Profit Metrics. Not only did the server side capabilities boost tracked revenue by around 20% in the platform. We can now also see just how profitable our campaigns are using POAS (Profit On Ad Spend) calculations.

The result: The numbers speak for themselves, we have scaled the account significantly in our two years together, from a combination of third-party tools, and data lead decisions. We are now on pace to hit another YoY revenue increase. All while maintaining above the clients ROAS goals. 

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