Case Study

Unbounce

INDUSTRIES: B2B + SaaS
MARKET: The Americas, EMEA and APAC

Unbounce is a landing page and conversion marketing platform that allows marketers to quickly create, launch and test high-converting landing pages, popups, and sticky bars across their digital properties.

The Numbers You Care About

15x

Scale in Spend

25x

Increase in Revenue

85%

Decrease in CPA

3x

ROI

Our Role and Process

We spent the first two weeks auditing ad accounts and what had been done in the past. We used that data to launch in 15 countries within 3 months.

Once we were profitable and saw consistent monthly recurring revenue (MRR), we moved over to Bing and started growing that channel. At 6 months, we launched campaigns to cover any country not in our top 15 while looking for new opportunities beyond paid search.

These new opportunities included using Facebook, programmatic, display and remarketing to grow Unbounce to $2MM/ARR across the Americas, EMEA and APAC within 18 months. We worked with other departments and teams within the company to support any paid media initiatives they wanted to launch.