Case Study

The Lost Co

INDUSTRIES: B2C + Ecommerce
MARKET: North America, United Kingdom, Australia, New Zealand

The Lost Co. is a one-stop shop for all of your mountain bike needs. They are considered “The World’s Bike Shop”, carrying everything you need from accessories, tools and great customer service. The Lost Co. prides themselves as being passionate riders and not a warehouse store.

How Did We Do?

Take Some Risk has seriously elevated my business to a level that I used to only dream of. My business has grown exponentially since having TSR manage our advertisements. They’re also understand that all businesses function differently which allowed us to grow at a maintainable rate. If you’re thinking of giving the wheel to Take Some Risk to steer your business in the right direction, dive in head first and let them do their thing. You won’t regret it!
-Mike, Owner, The Lost Co 

The Numbers You Care About

10

Scale in Spend

12x

Increase in Revenue

Our Role and Process

The Lost Co. came to haven’t not spent a tons of money on paid ads. They had built the business and brand via word of mouth, YouTube videos and organic reach. They were looking to amp up their efforts and use paid ads to grow the business.

We focused on the USA where the mountain bike culture is large and The Lost Co. is based. Based on research, we went all in on Google shopping and focused on top selling brands and SKUs. As Google ads was scaling, we layered on Facebook / Instagram and Snap ads to make sure we targeted people where they spend some of their day. Interest targeting has been a huge help to scale paid social.

In the last 12 months we have scaled up the business from 6 figures to mid-7 figures in yearly revenue. Now our goal is to build on our success and make sure the future is bright.

Platforms Used

Our Brand Work

We work with The Lost Co to develop and create Snap Ads. Using their high quality photography for both still and action shots, we are able to shine light on their unique and functional products.

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