Case Study


INDUSTRIES: B2C+ Direct-to-Consumer (DTC)
MARKET: United States

Stringjoy is a Nashville-based guitar string manufacturer. Making your guitar play better is our passion.

The Numbers You Care About


Scale in Spend


Increase in Revenue


Decrease in CPA



Our Role and Process

Stringjoy is a unique DTC brand that provides guitar products & accessories to the music industry. They have been worked with a few agencies in the past but struggled to get a CPA within a profitable range.

Our team did an account audit across Google and Facebook to figure out what the issues were. We also used Google Analytics data to understand the business and what SKUs mattered. After restructuring parts of the ad accounts and focusing on the top selling products. We were able to turn around performance.

The CPA dropped by more then 75% and we were able to increase the number of sales coming in. This work allowed us to start testing Snap, YouTube and TikTok ads with the brand to help grow their marketshare.

Platforms Used

Need help with paid ads?

Contact Us.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from - Youtube
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google