Case Study

Rose & Rex

INDUSTRIES: B2C + Ecommerce
MARKET: United States

Rose & Rex is a toy boutique, offering curated content and a selection of elegantly designed toys that promote imaginative play.

The Numbers You Care About


Scale in Spend


Increase in Revenue


Decrease in CPA



Our Role and Process

Researching the past data in the client’s account using the NGram Google Ads script, we were able to rebuild the Rose & Rex account based on how parents were searching for toys to buy.

We are now in the process of testing out Bing and Facebook for the client as they scale up their business. We are also working with the client to make sure the data we have in Google Analytics is as clean as possible and tracking correctly.

Platforms Used

Our Brand Work

We designed a new section on the homepage to feature a “Toy of the Month” which would then help lead consumers to a specific kids toy.

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