Case Study

Rose & Rex

INDUSTRIES: B2C + Ecommerce
MARKET: United States

Rose & Rex is a toy boutique, offering curated content and a selection of elegantly designed toys that promote imaginative play.

The Numbers You Care About

1.5

Scale in Spend

4x

Increase in Revenue

67%

Decrease in CPA

7x

ROI

Our Role and Process

Analyzing the last 24 months worth of data in the ad account using the Google Ads script NGram , we were able to rebuild the Rose & Rex ad account based on how parents were searching for kid’s toys.

We are now in the process of testing out Microsoft (Bing Ads) and Facebook / Instagram for the client as they scale up their business.

In the last 12 months we have scaled up the business from 6 figures to 7 figures in yearly revenue. Rose & Rex also had their first month where they hit 6 figures in revenue outside of the Black Friday / Christmas season.

Platforms Used

Our Brand Work

We designed a new section on the homepage to feature a “Toy of the Month” which would then help lead consumers to a specific kids toy.

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