Case Study

Rose & Rex

INDUSTRIES: B2C+ Direct-to-Consumer (DTC)
MARKET: United States

Rose & Rex is a toy boutique, offering curated content and a selection of elegantly designed toys that promote imaginative play.

The Numbers You Care About


Scale in Spend


Increase in Revenue


Decrease in CPA



Our Role and Process

Analyzing the last 24 months worth of data in the ad account using the Google Ads script NGram , we were able to rebuild the Rose & Rex ad account based on how parents were searching for kid’s toys.

We are now in the process of testing out Microsoft (Bing Ads) and Facebook / Instagram for the client as they scale up their business.

In the last 12 months we have scaled up the business from 6 figures to 7 figures in yearly revenue. Rose & Rex also had their first month where they hit 6 figures in revenue outside of the Black Friday / Christmas season.

Platforms Used

Our Brand Work

We designed a new section on the homepage to feature a “Toy of the Month” which would then help lead consumers to a specific kids toy.

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