Think Tank Training Centre
Think Tank was established in 2005 to help inspire and educated the next generation of artists working across film and digital entertainment. The company is based in Vancouver, Canada and competes with other education institutions large and small around the world.
Canada, United States, United Kingdom, Brazil, and India
We managed the AdWords account for 3 months in the summer of 2017. We also managed their Google Analytics account and search engine optimization (SEO) while working with their Director of Operations and an in-house developer. We also did a content and SEO audit to understand what information the market was interested in.
We did a half-day audit on their account to understand what was working in the past. We restructured their account to target the United States, United Kingdom, India, Brazil and Canada, which were the countries that the majority of students came from. We gave each country their own AdWords account to make managing their international PPC work easier when they brought it in-house.
The SEO audit allowed us to give the client recommendations that they should implement on the site to improve performance and speed. The content audit let us pitch a new content piece that the market wanted. The content piece was implemented by the client in autumn 2017.
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