Mopp

The Challenge..

Mopp is the leading brand in the United Kingdom that helps people book a cleaner for their home. The brand was launched in April 2013 and bought by Handy in September 2014.

Markets

United Kingdom

Our Role

I was the head of marketing and managed a team of 4 across public relations (PR), search engine optimization (SEO) and content. I ran and managed paid acquisition across the United Kingdom for our site and app. I worked with the head of development to manage our analytics and data tracking for the site and app.

Our Process

After a half-day audit on the Google AdWords account and interviewing the founders, I researched the market and tried to understand our competition and more importantly the needs of our customers. We used that research to create ad copy and campaigns that grow the business from $500K to over $10MM in revenue in 9 month. We also launched an iOS app to cater to the on-the-go needs of our customers.

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