The founders of the fitness app wanted to know how to market their app to a niche global community that wanted to workout at home and not in the gym.
United States and United Kingdom
We were hired to work with the founders and create the go-to-market (GTM) strategy that focused on branding, public relations and app store optimization (ASO).
After a half-day audit on their Google Analytics account and interviewing the founders about the first year of the company, we used the research to create a go-to-market (GTM) strategy document that the client could use to execute against.
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