Bonfire is a design and technology company specializing in custom apparel. We help people sell shirts online, fundraise for a good cause, or simply order custom printed products direct.
Our Process & Role
We started with a 2 hour kickoff meeting with Kevin Penney, Bonfire CMO, to truly understand the business and history. This allowed us to combine historic knowledge with a deep audit of their ad accounts to form our strategy. Restructuring and reorganizing their AdWords and Bing …. lead to Bing going from the 4th to 3rd best performing channel within 2 months (while maintaining CPA).
An early idea was helping Bonfire go after ad agencies that have NGOs clients. Ad agency partnerships can be a powerful way for technology brands to grow faster. We mocking up a landing page to help show our idea. We also created one page doc that an ad agency can give to their NGO client about what Bonfire is and how the company works. Helping grow a business beyond channels is something we think about for each client.
Want to work with us? Just say hello…