The Challenge..

Bonfire – Reinventing the way people create, buy and sell custom apparel. We strive to build simple products and meaningful partnerships that strengthen and inspire communities.

Bonfire is a design and technology company specializing in custom apparel. We help people sell shirts online, fundraise for a good cause, or simply order custom printed products direct.


United States

Our Role

We help Bonfire with their marketing across AdWords, Bing, Facebook and other paid channels including Yahoo and Pinterest. Yahoo was a brand new channel for the business and working closely with the team allowed us all to explore if this channel was going to be profitable for them. It was profitable!

We also worked on restructuring and reorganizing their AdWords and Bing accounts to help grow the business by being at the right place and right time… when someone was searching online. This lead to Bing going from the 4th to 3rd best performing channel within 2 months (while maintaining CPA).

We believe in thinking about how to help clients grow their business beyond paid channels. This lead to us suggesting and mocking up a landing page to help Bonfire go after ad agencies that have NGOs and causes as clients. Ad agencies partnerships can be a powerful way for technology brands to grow faster. This has not launched yet but we hope it’s something the client takes on. We also created one page for an ad agency to give to their NGO client about what Bonfire is and how the company works.

Our Process

We started with a 2 hour kickoff meeting with Kevin Penney, Bonfire CMO, to truly understand the business and history. This allowed us to combine this historic knowledge with a deep audit of their AdWords and Bing accounts. This allowed us to create a strategic plan of how we plan to grow the business in 2018. One new potential area we didn’t get to test out was Shopping Ads across Google, Bing and Pinterest. This required an update to their shopping feed that is still ongoing.

Want to work with us? Just say hello…