June 27, 2019

Cohort Analysis: Customer Acquisition Costs

Churn is the enemy of a great business. Learning how to use a Cohort Analysis to build a stronger business that can survive anything is key to your success. Knowing your profitable customers is key .

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June 13, 2019

WealthBar

Case Study

WealthBar

INDUSTRIES: B2C + Technology
MARKET: Canada

WealthBar is a financial technology (FinTech) brand based in Vancouver, Canada. They launched in September 2012 to help service Canadians looking to invest in themselves, but not by themselves.

The Numbers You Care About

60%

Decrease in CPA

3x

ROI

Our Role and Process

We did an audit of the AdWords account that a past agency was managing and used that to create a plan for 2017 and 2018. We launched our plan over multiple phases in 2017 to cover AdWords, Bing, Facebook and other marketing channels. We taught and shared our processes for a/b testing with WealthBar, so everyone, on both sides, could move in the same direction.

We also helped with managing Google Analytics and making sure all members of their marketing team had access to the data they needed to make an informed decision. We also trained their junior marketing coordinator when it made sense. We created and streamlined the process for managing their landing pages internally. We also launched, managed and ran all a/b tests within the company for landing pages and paid media.

Finally, we worked closely with their VP, Marketing to figure out the customer journey and how best to be present when customers are moving from the research to the planning and purchase phase of their journey.

Platforms Used

“Duane is our go-to person when we need help with marketing and analytics. He really helped us stay focused on our strategy.”

Gwynne Fane
VP Marketing, WealthBar

May 24, 2019

Training

Training

Is your team missing a Director of Marketing? Let us help you work smarter not harder with the work you are doing. We run workshops, seminars and training for agency and marketing teams.

Arm your team with an industry-leading skill set based on our real-world experience. Our team has worked on ASOS, Unbounce, Walmart, WealthBar, WooCommerce and Jack Wills to name a few brands on both sides of the pond.

Our workshops, one on one training and seminars are delivered from the heart of our agency. This means you and your team has exposure to tried-and-true frameworks, concepts and processes that is second to none. Talk to us about training your team on:

PPC Marketing Platforms

  • Google & Microsoft Ads
  • Facebook & Instagram, Pinterest & Snap Ads
  • Google Merchant Center
  • Remarketing & Display
  • PPC Account Audits
  • Landing Page Best Practices & Processes


Measurement and Analytics

  • Conversion Rate Optimization (CRO) and A/B Testing
  • Google Analytics & Google Tag Manager
  • Attribution

All our workshops are bespoke and tailored to your needs. Training is headed up by international conference speaker, published author and Founder & Head of Strategy Duane Brown.

We either do training in person at your office or we can do it remote. Our goal is to leave your team smarter then when we started working together. You can read about how we think about PPC marketing, and doing an account audit.

Get in Touch

May 24, 2019

Home

We are Take Some Risk.

We help ecommerce, DTC,  and SaaS brands create and scale profitable growth. We’re specialists in strategy, PPC marketing and revenue optimization.

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trusted by the smartest brands

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Birdies is a fast growing direct-to-consumer (DTC) startup that merges elevated style, luxurious comfort, & everyday versatility.

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Rose & Rex

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From the Blog

Snap Ads Guide

We cover everything from A to Z for the ad manager and Snap Ads. If you have never run an ad campaign before on Snap, this guide was built for you. Snap Ads 101 is here.

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TikTok Advertising Guide

TikTok is more than just a video and lip singing platform. It’s home to a creative community who is sharing content and trying to out do each other. Now you can run ads too.

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Google Analytics Account Audit

Data is worth its weight in gold. Making sure you regularly audit your Google Analytic account can be the difference between making money and going out of business.

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We’ve Spoken At

We’ve Been Featured In

February 25, 2019

A Practical Guide To Mobile App Marketing

Struggling to get sub $3 CPI? Our guide to mobile app marketing is going to help you level up your skills and build a system that makes you money while you sleep. We worked on 6 apps in the last years to prove it.

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March 28, 2018

What Is An Attribution Model For Startups?

Lets talk about attribution today. This post is about figuring out how you can think about attribution for your brand. Being a startup on limited cash and people can make attribution a challenge.

Read More

June 13, 2019

Selz

Case Study

Selz

INDUSTRIES: B2B + SaaS
MARKET: North America, United Kingdom, Australia and New Zealand

Selz is a an ecommerce platform to start and grow your business online. They help businesses sell products and services online with built-in payment processing.

The Numbers You Care About

3x

Increase in Revenue

50%

Decrease in CPA

2x

ROI

Our Role and Process

We have been helping Selz figure out how to turn paid advertising into a consistent customer acquisition channel. We started with doing an audit of their advertising and analytics accounts to make sure things were setup to our standard.

Then we looked at their Google Ads account to try and figure out what was done in the past. This audit allowed us to rebuild their account from the ground up and grow the business each month. While also lowering their CPA.

You can also see our design work below, related to building custom landing pages in Unbounce for each paid ads channel.

Platforms Used

Our Brand Work

As we grew the business, we expanded from Google ads to Bing and Facebook within our first year of working together. After a brand refresh was implemented, we started experimenting with different design layouts specifically for landing pages. 

Optimized Mobile & Landing Pages

We designed and tested optimized landing and mobile pages to highlight certain features of Selz, as well to collect data and promote webinars.

see more work

June 13, 2019

Speaking

CONFERENCE TALKS

Our founder, Duane, speaks at conferences on marketing, analytics and growing a profitable business. He has spoken at MozCon, Google, SMX Advanced, HeroConf London, and BrightonSEO. He has even been named one of The Top 25 Most Influential PPC Experts. You can find some of his work on Slideshare and Vimeo. He also gave an interview with Webcertain TV while in London, UK. Make sure to contact him to speak at your next event.

From 50 people at an advertising agency to 1,600 people in a conference room, he makes sure to bring a mix of passion, data and actionable knowledge that leaves the crowd wanting more information. He has given workshops, seminars and conference talks to national non-profits, advertising agencies and brands in the Europe, Australia and North America.

UPCOMING SPEAKING ENGAGEMENTS

SMX West: San Jose | February 19th – 20th, 2020
Utah DMC: Salt Lake City | June 3rd, 2020
Ecom Summit: Brighton | June 26th, 2020
EngagePDX: Portland | August 5th – 6th, 2020
SeerFest: Philadelphia | October 22nd, 2020
ATTO VCs Growth Conference: Melbourne | November 11th, 2020

PAST SPEAKING ENGAGEMENTS

2019
ATTO VCs Growth Conference: Melbourne | March 26th, 2019
Paid Social Show: Brighton | April 11th, 2019
Hero Conf: Philadelphia | April 23rd – 25th, 2019
SMX Advanced: Seattle | June 3rd – 5th, 2019
True North: Waterloo, Ont | June 19th – 20th, 2019
MnSearch: Saint Paul | June 21st, 2019
INBOUND: Boston | September 3rd – 6th, 2019
BrightonSEO: Brighton | September 12th, 2019
Utah DMC: Salt Lake City | September 18th, 2019
SMX East: New York | November 13th -14th, 2019

2018
ADworld Experience: Bologna, Italy | April 13th, 2018
BrightonSEO: Brighton | April 27th, 2018
SMX London: London | May 22rd, 2018
Search Marketing Summit: Sydney | May 29th, 2018
SMX Advanced: Seattle | June 13th, 2018
Digital Olympus: Online | June 20th, 2018
MeasureFest: Brighton | September 27th, 2018
Digital Summit Southampton: Southampton, UK | October 18th, 2018
Hero Conf: London | October 22rd – 23rd, 2018

2017
Big Digital: Adelaide, Australia | May 9th, 2017
Vancouver Analytics Group: Vancouver | June 28th, 2017
BrightonSEO: Brighton | September, 15th, 2017

2016
Google Digital Breakfast: Vancouver | February 24th, 2016
Hero Conf: Philadelphia | April 26th, 2016
SMX London: London | May 19th, 2016
Call To Action Conference: Vancouver | June 19th, 2016
Digital Summit Minneapolis: Minneapolis | July 26th, 2016
Start Of Search: Dallas | November 15th, 2016
InboundYVR: Vancouver | November 29th, 2016[/vc_column_text][vc_column_text]2015
Conversion Road Trip: New York City | June 1st, 2015
MozCon: Seattle | July 14th 2015

 

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