June 27, 2019

Cohort Analysis: Customer Acquisition Costs

Churn is the enemy of a great business. Learning how to use a Cohort Analysis to build a stronger business that can survive anything is key to your success. Knowing your profitable customers is key .

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June 13, 2019

WealthBar

Case Study

WealthBar

INDUSTRIES: B2C + Technology
MARKET: Canada

WealthBar is a financial technology (FinTech) brand based in Vancouver, Canada. They launched in September 2012 to help service Canadians looking to invest in themselves, but not by themselves.

The Numbers You Care About

60%

Decrease in CPA

3x

ROI

Our Role and Process

We did an audit of the AdWords account that a past agency was managing and used that to create a plan for 2017 and 2018. We launched our plan over multiple phases in 2017 to cover AdWords, Bing, Facebook and other marketing channels. We taught and shared our processes for a/b testing with WealthBar, so everyone, on both sides, could move in the same direction.

We also helped with managing Google Analytics and making sure all members of their marketing team had access to the data they needed to make an informed decision. We also trained their junior marketing coordinator when it made sense. We created and streamlined the process for managing their landing pages internally. We also launched, managed and ran all a/b tests within the company for landing pages and paid media.

Finally, we worked closely with their VP, Marketing to figure out the customer journey and how best to be present when customers are moving from the research to the planning and purchase phase of their journey.

Platforms Used

“Duane is our go-to person when we need help with marketing and analytics. He really helped us stay focused on our strategy.”

Gwynne Fane
VP Marketing, WealthBar

May 24, 2019

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We help ecommerce, DTC,  and SaaS brands create and scale profitable growth. We’re specialists in strategy, PPC marketing and revenue optimization.

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We’ve Been Featured In

February 25, 2019

A Practical Guide To Mobile App Marketing

Struggling to get sub $3 CPI? Our guide to mobile app marketing is going to help you level up your skills and build a system that makes you money while you sleep. We worked on 6 apps in the last years to prove it.

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March 28, 2018

What Is An Attribution Model For Startups?

Lets talk about attribution today. This post is about figuring out how you can think about attribution for your brand. Being a startup on limited cash and people can make attribution a challenge.

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June 13, 2019

Selz

Case Study

Selz

INDUSTRIES: B2B + SaaS
MARKET: North America, United Kingdom, Australia and New Zealand

Selz is a an ecommerce platform to start and grow your business online. They help businesses sell products and services online with built-in payment processing.

The Numbers You Care About

3x

Increase in Revenue

50%

Decrease in CPA

2x

ROI

Our Role and Process

We have been helping Selz figure out how to turn paid advertising into a consistent customer acquisition channel. We started with doing an audit of their advertising and analytics accounts to make sure things were setup to our standard.

Then we looked at their Google Ads account to try and figure out what was done in the past. This audit allowed us to rebuild their account from the ground up and grow the business each month. While also lowering their CPA.

You can also see our design work below, related to building custom landing pages in Unbounce for each paid ads channel.

Platforms Used

Our Brand Work

As we grew the business, we expanded from Google ads to Bing and Facebook within our first year of working together. After a brand refresh was implemented, we started experimenting with different design layouts specifically for landing pages. 

Optimized Mobile & Landing Pages

We designed and tested optimized landing and mobile pages to highlight certain features of Selz, as well to collect data and promote webinars.

see more work

June 13, 2019

Speaking

CONFERENCE TALKS

Our founder, Duane, speaks at conferences on marketing, analytics and growing a profitable business. He has spoken at MozCon, Google, SMX Advanced, HeroConf London, and BrightonSEO. He has even been named one of The Top 25 Most Influential PPC Experts. You can find some of his work on Slideshare and Vimeo. He also gave an interview with Webcertain TV while in London, UK. Make sure to contact him to speak at your next event.

From 50 people at an advertising agency to 1,600 people in a conference room, he makes sure to bring a mix of passion, data and actionable knowledge that leaves the crowd wanting more information. He has given workshops, seminars and conference talks to national non-profits, advertising agencies and brands in the Europe, Australia and North America.

UPCOMING SPEAKING ENGAGEMENTS

SMX West: San Jose | February 19th – 20th, 2020
Utah DMC: Salt Lake City | June 3rd, 2020
Ecom Summit: Brighton | June 26th, 2020
EngagePDX: Portland | August 5th – 6th, 2020
SeerFest: Philadelphia | October 22nd, 2020
ATTO VCs Growth Conference: Melbourne | November 11th, 2020

PAST SPEAKING ENGAGEMENTS

2019
ATTO VCs Growth Conference: Melbourne | March 26th, 2019
Paid Social Show: Brighton | April 11th, 2019
Hero Conf: Philadelphia | April 23rd – 25th, 2019
SMX Advanced: Seattle | June 3rd – 5th, 2019
True North: Waterloo, Ont | June 19th – 20th, 2019
MnSearch: Saint Paul | June 21st, 2019
INBOUND: Boston | September 3rd – 6th, 2019
BrightonSEO: Brighton | September 12th, 2019
Utah DMC: Salt Lake City | September 18th, 2019
SMX East: New York | November 13th -14th, 2019

2018
ADworld Experience: Bologna, Italy | April 13th, 2018
BrightonSEO: Brighton | April 27th, 2018
SMX London: London | May 22rd, 2018
Search Marketing Summit: Sydney | May 29th, 2018
SMX Advanced: Seattle | June 13th, 2018
Digital Olympus: Online | June 20th, 2018
MeasureFest: Brighton | September 27th, 2018
Digital Summit Southampton: Southampton, UK | October 18th, 2018
Hero Conf: London | October 22rd – 23rd, 2018

2017
Big Digital: Adelaide, Australia | May 9th, 2017
Vancouver Analytics Group: Vancouver | June 28th, 2017
BrightonSEO: Brighton | September, 15th, 2017

2016
Google Digital Breakfast: Vancouver | February 24th, 2016
Hero Conf: Philadelphia | April 26th, 2016
SMX London: London | May 19th, 2016
Call To Action Conference: Vancouver | June 19th, 2016
Digital Summit Minneapolis: Minneapolis | July 26th, 2016
Start Of Search: Dallas | November 15th, 2016
InboundYVR: Vancouver | November 29th, 2016[/vc_column_text][vc_column_text]2015
Conversion Road Trip: New York City | June 1st, 2015
MozCon: Seattle | July 14th 2015

 

May 24, 2019

Services

Our Services

We believe in outcomes more than deliverables.

We help ecommerce, DTC,  and SaaS brands create and scale profitable growth across North America, Europe and Australia. Working with us is like having a Marketing Director on your team.

You’ll get the experience of a senior marketing professional with the skills and knowledge of someone who can get in the trenches with you and win against competitors. Need help with training your team? We do that too!

Strategy & Consulting

Retail and SaaS brands are only successful when they launch with the right strategy from day one. We help clients by leading ideation sessions, streamlining their processes and designing high converting landing pages. Our founder spent 2 years at Unbounce and knows landing pages inside and out.

Services

  • Marketing Strategy & Implementation
  • Marketing Channel Optimization
  • Technology Stack Review
  • Streamline Ecom, DTC & SaaS Processes
  • SKU Rationalization & Optimization
  • Landing Page Designs & Reviews
  • Ideation Sessions For Products or Services

PPC Marketing

We help manage and scale profitable PPC campaigns across North America, Europe and Australia. From Google Ads to Facebook, Bing to Pinterest and even Instagram and Snap, we make sure you get the right traffic to your site or app. If you need help exploring a new channel for your brand, contact us to chat.

Revenue Optimization

Is your traffic not converting? We work with brands to figure out what the problem is by performing an audit across your advertising, analytics and site (or app). We work with you to implement an a/b testing and conversion rate optimization (CRO) process to get your traffic converting across your digital properties.

 

Services

  • A/B Testing
  • Site & Product Page Personalization
  • Conversion Rate Optimization (CRO)
  • Conversion Funnel Audit
  • User & Heatmap Testing
  • User Surveys & Interviews

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