Case Study

Mama Foods

INDUSTRIES: B2C+ Direct-to-Consumer (DTC)
MARKET: United States

Hispanic super market with ready-to-eat food, frozen goods, and Venezuelan snacks at a great price. Delivered to your door across the US.

The Numbers You Care About

3x

Scale in Spend

16x

Increase in Revenue

85%

Decrease in CPA

5x

ROI

Our Role and Process

Mama Foods was a CPG brand in trouble. They were burning money on Google Ads trying to prove they had a viable business. For each dollar they put into Google Ads, they were getting back pennies on the dollar.

What make this CPG brand a challenge is that they are going after a niche market inside the USA: Venezuelan people and those who want to buy Venezuelan food and snack.

They approached TSR asking us to turn around Google Ads and help them prove the business numbers could work. Beyond keeping them in business, they wanted to grow the business in the coming year.

After analyzing data in Google Ads and Google Analytics, (plus making sure they had GA4 set up), we were 90% sure we could turn it around. It wasn’t going to be without challenge, but our team loves a tough nut to crack.

Platforms Used

We did three things to turn around this business:

Optimized Shopping Feed based on search intent
Launched English feed to compliment Spanish feed
Restructured Google Ads based on hero products, seasonality and product categories

After that we were lazer focused on making sure we stayed breakeven on our first purchase, which was not easy.

Once Google Ads was set up and the business started scaling, we launched on Microsoft Ads and Meta Ads to continue the growth for Mama Foods.