Case Study


INDUSTRIES: B2C + Ecommerce
MARKET: Canada

Grayes was started because the founders believed you should love your 9-to-5 wardrobe as much as your favourite pair of jeans. Building a high-end brand from scratch and competing with well funded starts around the world is the challenge they asked us to help them compete with.

The Numbers You Care About


Increase in Revenue


Decrease in CPA



Our Role and Process

We started our process with an audit on the site and their Facebook Ad Account. Both of these audits allowed us to find opportunities in the data and focus our time and money to help Grayes double their sales compared to the in-house team and their Toronto based agency. Once we found a set of marketing that worked, we started to scale our work and apply our messaging to other products they sold.  We also worked on content marketing across video and PR to help grow brand awareness, which lead to direct sales from our content marketing efforts.

Once we had a strong footing in place, we have been helping the client run a/b tests with ad copy. Plus, we did a site audit through the lens of conversion rate optimization (CRO) and how we can make the site (built on Shopify), the best experience it can be. Building more trust in the brand and removing as much friction as possible was our goal.

Platforms Used

Our Brand Work

We managed Google & Facebook marketing for the high-end fashion brand. We also worked on design and branding related to how the brand was going to communicate its message in the Canadian market.

Facebook Ads

Using sharp photography, we designed Facebook ads that highlighted the wearability, functionality and fashion forward clothing.

see more work
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