Case Study

Eating Europe

INDUSTRIES: B2B + E-Commerce
MARKET: North America, United Kingdom, Australia & New Zealand, Netherlands, Czech Republic and Italy

Eating Europe is an Italy based booking site that runs food tours in around the world. 

The Numbers You Care About

30%

Decrease in CPA

4.5x

ROI

Our Role and Process

We did a 2 day account audit on the Google Ads account that Eating Europe has been using to manage Google Ads across 8 countries. We shifted budget to profitable countries, paused the under performing campaigns, and adjusted ad copy where it made sense. We turned 6 of the 7 countries into a profitable business while lowering their CPA and bringing in more sales & revenue. Italy was already a profitable business for the company.

We took over managing their Google Ads account and worked with an internal person to get their Google Tag Manager account up and running. We interviewed their head of marketing to understand the business and the peak 2016 season, which we applied to the 2017 season. We built a dashboard to help track results and KPIs for each country. The reason we did this was that the current report looked at averages across all markets, which was hiding inefficiencies.

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