Case Study


INDUSTRIES: B2C + Ecommerce
MARKET: United States

Countr is a new social shopping e-commerce site based in and targets the United States. The company was founded in August 2014 and officially launched their site in 2016.

We were faced with helping a new ecommerce brand grow in a competitive market while also making sure we stayed as profitable as possible.

The Numbers You Care About


Scale in Spend


Decrease in CPA



Our Role and Process

We focused our time on understanding the target customer and a/b testing ad copy and messaging to see what moved the needle. We used those learnings to lower their CPA and increase account sign-up & revenue for the site. We continued on this path when the app launched in Autumn 2017.

We managed their Google Ads and Facebook marketing for the site and app. We also helped guide public relations and influencer marketing for Countr to make sure all marketing had a consistent tone, brand and message. 

We helped the client run a/b tests and do CRO related to their ecommerce funnel and site. Building more trust in their funnel and having less people drop out of the funnel was our objective. With the site, we have been a/b testing marketing messages on the homepage based on ad copy that was working for us across Facebook.

Platforms Used

Our Brand Work

We worked on the design, layout and branding related to marketing communication, which included email marketing and paid media.

Facebook Ads

Through Facebook Ads, we tested different designs featuring a variety of brands and products that were sold through the Countr website.

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