Case Study

Birdies

INDUSTRIES: B2C + Ecommerce
MARKET: United States

Birdies is a women’s shoe brand that merges elevated style, luxurious comfort, & everyday versatility. Meet the shoes that are secretly slippers on the inside.

The Numbers You Care About

5.8

Scale in Spend

6.1x

Increase in Revenue

12%

Decrease in CPA

Our Role and Process

Birdies  is a fast growing direct-to-consumer (DTC) startup that competes with brands including Rothy’s, Allbirds and Amazon. The brand and their agency hired our team to manage and scale their shopping campaigns across paid search + paid social during Q4 2019 to Q2 2020 season. We worked on Google, Microsoft, Snap Ads and Pinterest.

Based on our ad account and shopping feed audits, we were able to recommend common practices that help our clients scale ad spend and revenue in lockstep with each other.

Doing this work helped Birdies lower the CPA during a critical sales period and reinvest that savings into retention campaigns to get customers to make a 2nd and 3rd purchase.

Beyond running paid ads, we worked as ecommerce consultants and brought smart ideas to the business:

  1. Collaborate with 2 other brands to make a box set. Each brand then sells the box set to their customers. Similar to Allbirds and Shake Shack.
  2. With CPMs dropping 30%+ after Christmas Day, we suggested running a cross channel marketing campaign to promote buying Birdies shoes for New Years Eve celebrations
  3. Launch 3 popup stores in LA, Portland (Oregon) and Seattle to test expanding their retail footprint. This would also allow the brand to meet more customers in person and conduct customer research

We are now working with Birdies to transition all work in-house to their newly build performance marketing team.

Platforms Used
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