Check out the latest platform to woo brands: TikTok, the fastest growing platform among young adults. We have created this advertising guide to help keep track of what type of ads you can and can not run on the platform. Let’s get into discussing what TikTok Advertising has in store for us all.
Birdies is a women’s shoe brand that merges elevated style, luxurious comfort, & everyday versatility. Meet the shoes that are secretly slippers on the inside.
The Numbers You Care About
5.8
Scale in Spend
6.1x
Increase in Revenue
12%
Decrease in CPA
Our Role and Process
Birdies is a fast growing direct-to-consumer (DTC) startup that competes with brands including Rothy’s, Allbirds and Amazon. The brand and their agency hired our team to manage and scale their shopping campaigns across paid search + paid social during Q4 2019 to Q2 2020 season. We worked on Google, Microsoft, Snap Ads and Pinterest.
Based on our ad account and shopping feed audits, we were able to recommend common practices that help our clients scale ad spend and revenue in lockstep with each other.
Doing this work helped Birdies lower the CPA during a critical sales period and reinvest that savings into retention campaigns to get customers to make a 2nd and 3rd purchase.
Beyond running paid ads, we worked as ecommerce consultants and brought smart ideas to the business:
Collaborate with 2 other brands to make a box set. Each brand then sells the box set to their customers. Similar to Allbirds and Shake Shack.
With CPMs dropping 30%+ after Christmas Day, we suggested running a cross channel marketing campaign to promote buying Birdies shoes for New Years Eve celebrations
Launch 3 popup stores in LA, Portland (Oregon) and Seattle to test expanding their retail footprint. This would also allow the brand to meet more customers in person and conduct customer research
We are now working with Birdies to transition all work in-house to their newly build performance marketing team.
Platforms Used
Need help with paid ads and email marketing? Contact Us.
We love using Supermetrics to help with reporting on paid media spend and performance for our clients. We thought we would show off one of our basic templates in Google Sheets today.
Remarketing on Facebook, Instagram and other social platforms is important for the growth of your brand. Given this informaton, you’ll want to look at moving beyond the standard 7 – 60 day audience lists you see more brands use.
Getting started on Kickstarter has not gotten any easier after its launch 10 years ago. You need to have the right idea, resources and plan to make your next project a success. Remember you’re selling an idea as much as your product. So, how do you launch your next Kickstarter?
We help ecommerce, DTC, and SaaS brands create and scale profitable growth across North America, Europe and Australia. Working with us is like having a Marketing Director on your team.
You’ll get the experience of a senior marketing professional with the skills and knowledge of someone who can get in the trenches with you and win against competitors. Need help with training your team? We do that too!
Strategy & Consulting
Retail and SaaS brands are only successful when they launch with the right strategy from day one. We help clients by leading ideation sessions, streamlining their processes and designing high converting landing pages. Our founder spent 2 years at Unbounce and knows landing pages inside and out.
Services
Marketing Strategy & Implementation
Marketing Channel Optimization
Technology Stack Review
Streamline Ecom, DTC & SaaS Processes
SKU Rationalization & Optimization
Landing Page Designs & Reviews
Ideation Sessions For Products or Services
PPC Marketing
We help manage and scale profitable PPC campaigns across North America, Europe and Australia. From Google Ads to Facebook, Bing to Pinterest and even Instagram and Snap, we make sure you get the right traffic to your site or app. If you need help exploring a new channel for your brand, contact us to chat.
Email Marketing
We’ll turn email traffic into revenue and sustained growth for your brand. As the commerce world gets even more ultra-competitive across marketplaces and channels, businesses have been able to generate 20% of their annual revenue from email and SMS. You need a partner that has mastered email and SMS as a tool to drive conversions from your customers.
Revenue Optimization
Is your traffic not converting? We work with brands to figure out what the problem is by performing an audit across your advertising, analytics and site (or app). We work with you to implement an a/b testing and conversion rate optimization (CRO) process to get your traffic converting across your digital properties.
Looking to grow your revenue? I’m going to show you the strategy we use to help our ecom clients do just that. This can work for large and small online stores. How fast can you implement and scale what’s working?
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