For those new to the Google Shopping game we thought it would be helpful to provide some context on how we got to where we are now with Google Shopping. This post primarily compares a large anonymous dataset from 2020 to 2021. Giving us the ability to accurately highlight key trends for 2022.
Are only some of your SKUs getting impressions within your Google shopping campaign? Learn a few ways you can make sure all your SKUs are getting visibility in your shopping campaigns.
Product images for Google shopping is an undervalued ranking factoring. The ability to add up to 10 additional images for each SKU can help your brand rank across different Google shopping placements.
Writing a perfect product title for Google Shopping is not a one and done task. It takes a lot of trial and error, tons of testing, and an understanding of how people search to write a product title that converts.
Are you combining your own products and creating a bundle for your ecommerce store? If so, then you need to use the “Is_Bundle” and tell Google what is in the bundle for your shopping feed.
Why are you not using custom labels? They can turn an average campaign around, and help manage and scale your Google Shopping campaigns. We are going to get into what some of our favourite custom labels are that go beyond the basics.
How would you like to scale and grow your Google Ads account faster? Today I’m going to go over how we tripled the conversions coming in for an ecommerce client within 60 days.
Google Shopping has a free listing called Surfaces across Google, which includes Google Images, the Google Shopping tab, Google Lens and a few other areas. The best part is that it’s bringing revenue for our clients.
If you running multiple promotions each month, then you need to start using a Promotions Feed with your Google Merchant Center Account. It will help you streamline your work and scale faster. Who doesn’t want that?
Google Merchant Center Promotions is a free feature that lets any ecommerce brand use sales promotions on Google Shopping campaigns. Your promotions can include 15% off, free shipping or a $$/dollar discount. Lets walk through how to use this feature to drive sales.
Maxed out on LinkedIn? Don’t find success on Facebook with get your B2B ads. There is a new, or maybe old, kid on the block doing B2B marketing. We call them Google and they are testing out a new option to target B2B audiences on the ad platform.
Your Google Merchant Center is a key part of running shopping campaigns. You have to give it the same attention as other platforms and perform an audit – which brings us to today’s topic. Learn what we look for in a GMC account audit.
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