Google Shopping’s Invisible SKU Phenomenon
Are only some of your SKUs getting impressions within your Google shopping campaign? Learn a few ways you can make sure all your SKUs are getting visibility in your shopping campaigns.
Read MoreGoogle Shopping Product Images: How It Helps You Rank
Product images for Google shopping is an undervalued ranking factoring. The ability to add up to 10 additional images for each SKU can help your brand rank across different Google shopping placements.
Read MoreGoogle Shopping: Writing The Perfect Product Title
Writing a perfect product title for Google Shopping is not a one and done task. It takes a lot of trial and error, tons of testing, and an understanding of how people search to write a product title that converts.
Read MoreGoogle Shopping Is_Bundle Attribute: How To Use It To Increase AOV
Are you combining your own products and creating a bundle for your ecommerce store? If so, then you need to use the “Is_Bundle” and tell Google what is in the bundle for your shopping feed.
Read MoreUtilizing Custom Labels for Google Shopping Campaigns
Why are you not using custom labels? They can turn an average campaign around, and help manage and scale your Google Shopping campaigns. We are going to get into what some of our favourite custom labels are that go beyond the basics.
Read MoreUsing Google Shopping Data To Build Out Your Google Ads Account
How would you like to scale and grow your Google Ads account faster? Today I’m going to go over how we tripled the conversions coming in for an ecommerce client within 60 days.
Surfaces Across Google: Sales Data & How To Setup Guide
Google Shopping has a free listing called Surfaces across Google, which includes Google Images, the Google Shopping tab, Google Lens and a few other areas. The best part is that it’s bringing revenue for our clients.
Read MoreBuilding A Google Merchant Promotions Feed
If you running multiple promotions each month, then you need to start using a Promotions Feed with your Google Merchant Center Account. It will help you streamline your work and scale faster. Who doesn’t want that?
Read MoreSetting Up Google Merchant Center Promotions
Google Merchant Center Promotions is a free feature that lets any ecommerce brand use sales promotions on Google Shopping campaigns. Your promotions can include 15% off, free shipping or a $$/dollar discount. Lets walk through how to use this feature to drive sales.
Read MoreWhat is Google’s B2B Targeting Beta?
Maxed out on LinkedIn? Don’t find success on Facebook with get your B2B ads. There is a new, or maybe old, kid on the block doing B2B marketing. We call them Google and they are testing out a new option to target B2B audiences on the ad platform.
Read MoreGoogle Merchant Center Account Audit
Your Google Merchant Center is a key part of running shopping campaigns. You have to give it the same attention as other platforms and perform an audit – which brings us to today’s topic. Learn what we look for in a GMC account audit.
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