I was the head of marketing and managed a team of 4 across public relations (PR), search engine optimization (SEO) and content. I ran and managed paid acquisition across the United Kingdom for our site and app. I worked with the head of development to manage our analytics and data tracking for the site and app.
After a half-day audit on the Google AdWords account and interviewing the founders, I researched the market and tried to understand our competition and more importantly the needs of our customers. We used that research to create ad copy and campaigns that grow the business from $500K to over $10MM in revenue in 9 month. We also launched an iOS app to cater to the on-the-go needs of our customers.
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