Elder was launched to provide carer services to families across the United Kingdom.
Our Process & Role
We worked with the founders to understand who they felt their competitors were. We used that data to build out a competitor campaign around our offering. The data from the competitor campaign allowed us to build the rest of the Google Ads account by understanding what ad copy was working. The startup was less than 2 weeks old on launch day. We managed their Google Analytics and data tracking across the company. We built a dashboard to help track KPIs and lead quality across the company. We ran their paid media until they could afford to bring in an in-house person full time.
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