About Digital Agency Day
Digital Agency Day was an online and in-person event run by Unbounce and Hubspot to inspire and educate agencies on how they can grow their business and revenue. Our goal was to sell out the event and create something from scratch that both brands could use in the future.
Canada, United States, United Kingdom, Germany, Spain and Australia & New Zealand
Our Process & Role
We researched all digital channels that allowed us to effectively target advertising agency people. That research let us build out the marketing plan, campaign ideas and ad copy. We launched our first set of campaigns and iterated on what campaigns worked and paused those that weren’t profitable. We created a marketing plan to launch the course while working with Hubspot from pre-launch and launch to post launch, which is when we gave out digital assets from the event. We managed a $10,000 budget on Google Ads, Facebook, Instagram, Taboola and Twitter. This was the largest media budget that Unbounce has ever spent on a single campaign, which was not focused on customer acquisition.
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